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Hair + Makeup: Because we all know what a good hair day or a fresh set of lashes can do for our self-esteem.

Beate Assmuth-Ong

Owner and Stylist at Mane Attraction Salon


Not only has Beate Assmuth-Ong been making her clients look and feel their very best as the owner of Phoenix’s Mane Attraction Salon since 1998, but her 20-year-old Beauty to the Rescue fundraising event has earned her the reputation as a philanthropist as well. “With this annual event, by making people look and feel better through our services, we impacted the lives of thousands of homeless cats and dogs in Maricopa County and have given them a second chance in life,” says Assmuth-Ong. “We have raised over $360,000 over the years!” This year, Assmuth-Ong aims to continue to qualify more protégées through Mane Attraction Salon’s internal training program as well as focus on aiding her husband and salon co-owner, Kendall Ong, recover from the two strokes he had in 2019. “[My main goal is] that he will regain his voice and learn to eat again.”