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Michelle Crawford

Owner of Cold Beauty


Imagine putting aside a mere 15 to 30 minutes for a treatment that not only has beauty and anti-aging benefits but also acts as a great way to relax, relieve stress and alleviate pain. Enter the cryofacial, or “frotox.” Michelle Crawford (pictured left) launched Cold Beauty just over a year ago and has achieved quite the presence at pop-up events throughout the Valley and beyond, like Moet’s Frose & Frotox Friday, poolside facials during Scottsdale Fashion Week and treatments at Coachella Festival House. The cryofacial is a non-invasive way to revitalize the skin on the face, neck area and scalp using a controlled hyper-cooled stream of air. It boosts blood flow, accelerating collagen production and releasing toxins—in under a half hour. “We are focusing on a growing number of men and women who struggle to fit the business of maintenance and self-care into their overstuffed routines,” Crawford says. “Our No. 1 feedback from clients is how refreshed they feel after just a couple minutes into the treatment.”