Jennifer Hayes 

Founder and CEO of James Anthony Skincare 

@jamesanthonyskincare

Sometimes, if you don’t find what you’re looking for it’s time to go ahead and make it happen yourself. Such was the case with the creation of James Anthony Skincare. “I feel that this skincare line chose me,” says Jennifer Hayes, founder and CEO of James Anthony Skincare and a 20-year veteran of the beauty industry. “I never thought or was interested in starting a skincare line. But after having so many issues with my own skin, I started really investigating skincare products and was disappointed with the industry as a whole. It all just fell into place.” Hayes says that her skincare line—which includes cleanser, toner, a.m. and p.m. creams, serum and more much—balances the skin on a cellular level, helping with aging, acne, rosacea and various other skin concerns. This year, Hayes is excited to put out three new products (“We really listen to our customers and take their wants very seriously,” she says) as well as make the line available in select brick-and-mortar locations.