Aimee Werner

Founder of Whish Beauty

@whishbeauty  

More than 10 years ago, Aimee Werner ended up using her husband’s shaving cream after running out of her own drugstore variety. It was then she realized that the products she had been using were actually drying and irritating her skin. “That moment, I knew that the ingredients you put on your skin make all of the difference.” Today, her high-performance, natural skin care and body care line, Whish Beauty, has more than 70 items—ranging from moisturizers and serums to hair-removal and self-tanning products, all void of harmful chemicals. “My hope is that we are making it easy for everyone to make intelligent choices for their skin,” says Werner. “We were natural before it was cool, so to see the world get on board with that mission is amazing!” In addition to clean beauty dominating the beauty market, Werner says that sustainable packaging will continue to gain momentum this year.