Nutrition + Wellness: Taking care of one’s mental and physical health means beautifying from the inside out.

Alexandra Maw

Founder and Co-Owner of Kaleidoscope Juice 

@kaleidoscopejuice

Unless you’ve been living under a fast-food rock, you know and love the Valley’s popular Kaleidoscope Juice and its menu of cold-pressed juices, acai bowls, toasts and healthy treats (hello, vegan matcha brownies). After her plan to pursue a career in real estate fell through, Alexandra Maw, who applied for and received a grant as a student at Arizona State University, started delivering juices and salads to client’s homes. “My dad is a food writer, and I grew up with an appreciation for fresh, nutritious foods and saw that there was a need for that type of food here in Phoenix,” she says. Maw’s desire to answer this necessity resulted in the opening of the first Kaleidoscope Juice in Old Town in 2012; there are now seven Valley locations and its wholesale line of Illuminating Elixirs is expanding. “I love creating a space for people to come together in health and wellness,” says Maw, noting that Kaleidoscope Juice’s recipes use high-quality, organic ingredients. “We are grateful to be a part of people's inward journeys.”