Allen Goldman

President of Skindinavia

@goldmanallen

Known for its cult classic setting sprays, Scottsdale-based Skindinavia has been a favored beauty brand since 2005. The Valley’s Allen Goldman (pictured second from right) says that one of his favorite client stories has to do with a Skindinavia setting spray miraculously keeping makeup in place through 13 hours of labor. “Makeup is important,” he says. “It inspires confidence. Our setting sprays are there for some of the most important days of people’s lives. We value that trust immensely.” Just how does it work? Skindinavia’s sprays form a lightweight web working with one’s makeup that releases slowly; the time-release evaporation retains moisture longer while also drawing heat away from the skin, which can cool makeup for up to 16 hours. Goldman found his place in the beauty biz as he was intrigued by the science and innovation behind the cosmetic industry and, looking forward, believes there will be a continued focus on healthy skin and a natural look.