Television personality and AZfoothills.com columnist Nadine Toren is scouring the area, finding savvy Valley features, bringing readers “on the scene.” Every day she’ll introduce you to celebrities, athletes, and give you an inside look into local events and hot spots. She'll touch on topical issues, and keep AZ fans posted on all the big talkers around town.

It's the hottest athletic accessory to hit store shelves.  Check out how you can enhance your exercise enjoyment.

Remember the days of the hefty walkman—bulky earphones connected to a portable cassette player?  Well, thanks to technology, those ancient devices are now deceased, as people turn to the latest and greatest in electronics.

Ask about anyone looking to lose pounds in time for summer: motivation is the key to getting in shape, and most people (like myself) can’t find it in them without the help of a handy iPod.

Yes, running is a whole lot easier rocking out to your favorite tunes, and now a new creation is making your listening pleasure a lot more enjoyable.

Meet Yurbuds, state-of-the-art earphones; developed for athletes, created by athletes.

“Yurbuds are the first and only earphones guaranteed not to fall out, offering you a comfortable fit and exceptional sound quality,” said Yurbuds Co-Founder, Richard Daniels.

Richard Daniels says Yurbuds are revolutionizing exercise.  The St. Louis-based company recently created their promising product, and are launching the savvy iPod accessory in the Valley.

Yep, this month they’re kicking off a 6-week TV campaign solely state-wide.  Their goal: getting the word out Yurbuds are an athlete’s must-have.  Turn on the tube and you’ll surely catch the Yurbuds commercial airing only for Valley viewers.

“We chose Phoenix because it’s an athlete’s paradise,” Daniels.

Daniels and his co-founder ditched their day-jobs to focus on this sporty innovation. They spent a year  taking 3-D images of people’s ears around the country, then formed a fabulous ear-bud concoction based on the size, shape, and contour of an average sized ear.  They took it a step further, integrating acoustics, allowing sound waves to reach your ear in an exceptional manner.

“They even allow ambient noise in.  You can hear traffic, bikers, or even rattle snakes while blasting your music.”

Join the pros; a lot of athletic A-listers are jumping on the Yurbud bandwagon.  The product is gaining popularity among major leaguers and ultimate tri-athletes like Iron Man world-champ Chris “Macca” McCormack.

For $49.99 at Best Buy, you’ll receive two sizes of Yurbuds, but if they don’t fit, you can opt for a personalized pair free of charge.

Your new Yurbuds will enhance your work-out, getting you even closer to that much-anticipated bikini body.

www.yurbuds.com.

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