Marriott Irvine Spectrum: Master of Innovation

Though incorporating technology into its guests’ stays is not something new to the Marriott brand, the way that it is happening at Marriott Irvine Spectrum certainly is.

This hotel is one of three of the brand’s “labs” that serve as the testing grounds for new ideas and experiences.

And one concept currently being tested at Marriott Irvine Spectrum is (in its trial stage) called the Beacon program.

If you’re a Marriott Rewards Member that has reached Elite status, you’ll gain access to this program's Bluetooth-activated key card. While this card serves as your entry into your room, it does far more than that.

The sensors within the card connect with hotel employee’s devices, allowing them to refer to you by name when you walk through the lobby. With further testing, the hotel will be gathering additional information about guests such as the purpose of their visit, their dietary preferences, and details down to what glass of wine they like to enjoy with their dinner.

This is in an effort to truly make each guest’s experience at the property a very personal one, and one that requires as little effort on the guest’s part as possible.

Because who doesn’t want relaxation at its finest and most convenient when traveling?

Also in the works (and likely to be offered to Elite Status Members down the line) is a virtual reality experience that gives a sneak peek into Marriott’s ideas for future properties.

This VR experience will prove to be beneficial for both parties: it will allow guests to feel as if they are part of the process and are helping to lead the innovative future of the brand, while simultaneously helping Marriott ensure that they’re providing travelers the experiences they desire.