Mark Vinciguerra
Vinciguerra joined The Phoenician in 2003, though he has more than three decades of executive experience in the hospitality field. As the general manager of the regal resort, he oversaw the extensive transformation that touched nearly all aspects of the resort—from the spa to the restaurants to the pools. With this makeover, The Phoenician solidifies its spot as one of the top luxury destinations in the nation.
What is the most rewarding part of your career?
The most enjoyable aspect for me is the people. The hospitality industry is all about forming lasting relationships and making emotional connections, whether it is taking care of a guest or mentoring an associate.
What are the biggest challenges you face working in your field?
I think the biggest challenge is adaptation–knowing the difference between a trend for “now,” and a more lasting direction. The global economic climate also plays a major role in our industry’s success. Being able to embrace a new way of managing and/or operating—whether for the short- or long-term—can set you apart from the competition.
The transformation of The Phoenician is quite spectacular. Why was it needed and why now?
When The Phoenician was first introduced in October 1988, it epitomized luxury for a generation. Glamour, glitz and bling defined the era. Over the years, the preferences of the luxury consumer have evolved into something more experiential in nature. As a result, the time was right for The Phoenician to transform itself, responding to the wants and needs of the modern traveler.
What is your personal favorite aspect of the renovation?
We have truly transformed The Phoenician into one of the finest luxury resorts in all of North America. With this multi-year renovation, every aspect of the property has been touched, making it the most massive redesign since The Phoenician’s debut 30 years ago. “Tampering” with an iconic resort can be a risky proposition. However, by staying true to our award-winning culture, we have been able to introduce a variety of new and enhanced offerings that have created a more approachable, relaxed luxury—rooted in our legacy for providing the highest service standards.
What influence do you hope to have on the Valley?
The Valley, in my opinion, is the best resort destination in North America. We have so much to offer. I hope that what we have done here at The Phoenician will resonate across the full hospitality spectrum—from investors to other hotel brands. What The Phoenician’s transformation represents is the need to embrace a dynamic and evolving industry, collectively meeting the ever-changing expectations of the discerning traveler. As a destination, we must deliver on the consumer’s desire for diverse and signature experiences.
In what ways do you give back to the community?
I have served on the board of directors for several organizations, including the Fiesta Bowl, the Valley Hotel & Resort Association and the Scottsdale CVB (now Experience Scottsdale). What I am most proud of is the work our associates do as a team, and individually, for the community. Our parent company, Marriott International, embraces the “Spirit to Serve” year-round.
