With 20 percent oilier skin than women, men’s skincare plays a vital role in their health. Here are some tips from skincare educator, Louisa Alten, on how to keep men’s skin healthy.

Men are sensual when it comes to skincare products. It has been proven that they are more likely to respond to products that give a cooling sensation that they can physically feel. They do not like the heat or lack of sensation that can be common in women’s treatments.

Men also prefer products that have multiple uses. They do not like to use a bunch of different products, and they prefer to use one thing that does it all. It is also proven that men are much more loyal to a product than women and when they find one they like, they stick with it much longer.