The Herb Box Catering, Eatery and Market

Experts: Brad Krause, president of Krause Interiors; Jennifer Consentino, senior designer
Aesthetic: Fresh and femme
Good Vibrations: When The Herb Box’s owners decided to transform their high-end catering business into a restaurant on Market Street at DC Ranch, they sought a dining space with a “frilly, beachy, fresh and funky vibe.” Krause Interiors answered the call. “We came up with all these funky, weird patterns,” Krause says, including seven kinds of horizontal wall coverings, from floral patterns to thick bold stripes, with an energetic color scheme. “It’s not something you see every day,” Consentino says. “We try to drag your eye into it right away.” Meanwhile, aged-brick wall segments with porthole-shaped mirrors break up the wall coverings. Traditional chandeliers hang above the booths, as wine glass-shaped pendant fixtures above the bar add a classy twist. Large retractable windows open onto an expansive patio, allowing for a two-way bar space. And off to the side, a market area sells food and provides on-site event catering.
Reflections: Consentino believes The Herb Box’s unique design “mimics the sophisticated yet playful menu.” Krause adds that the bright space also reflects the owners: “It just embodies what they’re trying to achieve in their restaurant.”
The Scoop: 20707 N. Pima Rd., Scottsdale. 480.289.6180, www.theherbbox.com.