Why Are Colors Neon?

Do you know neon colors can't be made with normal colors? Because I'm a #geek and actually interested in this kind of thing, I looked it up. If you want to learn more about what makes neon colors impressive (and why there isn't a such thing as a neon brown) click here. If you don't, here's a Reader's Digest version:

Fluorescent colors appear unnaturally bright because they are. They contain pigments which are made up of molecules which are very efficient at absorbing high frequency light and then emitting lower frequency light.

Doesn't that give you a better appreciation for your neon clothing? If you aren't a big neon wearer, this Tom Binns Splash Out Rhodium-Plated Swarovski Crystal Necklace is a great place to start. Fluorescent, but still totally luxe. Snag it on sale on Net-A-Porter's big summer sale!

Net-A-Porter, $700.