2001
Proving that classic cars are not just big boy toys, Barrett-Jackson joined forces with toy manufacturer Mattel Inc. and released a line of Matchbox Collectibles. The line
features models of collectible cars that have crossed the auction block over the years at the Barrett-Jackson event.

2003
Barrett-Jackson introduces its second auction location with an inaugural auction in Palm Beach, Fla.

2008
Barrett-Jackson drives into Sin City and puts down roots at Mandalay Bay to establish the third location of the famed classic car auction. “We have incredible venues,” Davis says. “Scottsdale is our mothership, but Vegas is magic. Vegas is just 24/7; it’s the same electricity, passion, expectations and all of the things that get your juices flowing that make it a natural attraction for Barrett-Jackson. People are drawn to the aspect of rolling the dice, metaphorically speaking, against the guy bidding across the room.”
The inaugural Vegas auction attracted more than 50,000 visitors and reached a sales volume of more than $29 million. The star of the Las Vegas auction was Carroll Shelby’s first road race car, a 1949 MG TC, that fetched $313,500.

2010
Defying the state of the economy, Barrett-Jackson’s successful formula was once again showcased at the inaugural Orange County auction, which became the company’s fourth annual location. The auction generated more than $15 million in car sales with $1 million raised for charities. The top seller was a 1970 Chevrolet Chevelle SS 454  convertible that sold for $253,000.

The 2011 Barrett-Jackson Collector Car Auction
When: Jan. 17-23, 2011
Where: WestWorld of Scottsdale
To Learn More: www.barrett-jackson.com

For the Barrett-Jackson Auction Company, having only one 40th anniversary bash will simply not do. So the company is extending the celebration for an entire year. “It’ll be a yearlong celebration that’ll give attendees from all four of our events around the nation a chance to celebrate our 40 years of growth,” says Steve Davis, president of Barrett-Jackson. For the anniversary, the Scottsdale event will unveil four vehicles from the Barrett-Jackson collection that will tour with the auction and be sold at the Las Vegas grand finale celebration later this year. The four 1971 automobiles represent the first year of Barrett-Jackson and will include a Ford product, a General Motors product, a Chrysler product and a European sports car to represent each of the areas of collecting that Barrett-Jackson is known for.
In addition, the auction promises fun for the entire family including a cruise-in, the second annual road rally, an opening night party and a family value day. “This is going to be a great party for everybody to come on out and have a great time,” Davis says. “And while you are here you might look at a car, but you can also party to the max the entire time and not even look at a car. That is what makes it magic.”