Mauricio Guitron from Milk-Bone says, “At Milk-Bone, we believe all dogs do so much for us every single day, from cheering us up when we’re down, to giving us endless love and attention and always being the ones we can rely on.” The company specifically wanted to focus on dogs that make a difference in their owner’s lives and in their community.

After a search across the United States to find the best service dogs, Milk-Bone partnered with Canine Assistants, a program dedicated to training service dogs and placing them in homes to help their owners. The nonprofit organization operates to train dogs to help those who have seizure conditions, physical disabilities and other special needs.