Events: Arizona - Phoenix - Scottsdale

WHAT:                  

Vibrant lights dance to the rhythm of a pulsing beat. Curtains ripple behind the stage and an impeccably-clad model emerges for an animated stroll down the runway. When it comes to fashion and beauty, we look to the icons for our cues, and Scottsdale Fashion Square is serving up inspiration in spades at the inaugural Fashion Bash on Saturday, March 31.

At the center of the celebration is a series of fashion shows featuring beloved brands like Ted Baker, Johnny Was, Macy’s, NYDJ, Lululemon Athletica, and AllSaints. But this isn’t an event for observers only; experiential stations throughout the shopping center’s Palm Court will engage guests, with hair and make-up beauty bars from MAC and Sephora; wellness activities powered by Lululemon Athletica; a candy “bar” by Sugarfina; DJ entertainment; and more. Adding to the fun, guests will enjoy sampling bubly sparkling water, which made its debut during this year’s Oscars broadcast. Rounding out the experience, guests can enjoy some photo booth fun and take advantage of a variety of giveaways.

WHY:                     

Fabulous fashion knows one true home in the Phoenix market: Scottsdale Fashion Square. With the retail destination’s multi-year renovation in full swing, the Fashion Bash provides the perfect setting for shoppers to explore what’s new with their favorite fashion and beauty retailers, while getting acquainted with some new brands and products.

Although the shopping center is nearly fully leased, the renovation is allowing for adjustments to the current layout to maximize the retail footprint of the center. As a result, numerous retailers have seized the opportunity to enhance their stores, and several new retailers, including first-to-market stores like beauty sensation Morphe and leading menswear brand UNTUCKit, have committed to new leases.

WHEN:                  

Saturday, March 31, 2018, from noon to 3 p.m.

WHERE:                

Scottsdale Fashion Square, Palm Court, 7014 E. Camelback Rd., Scottsdale, AZ 85251