AFM: Why are women eligible for breast reconstruction being poorly informed about their options?

MZR: One of the major issues is that the vast majority of breast cancer patients are missing out on a critical conversation that should take place at the time of diagnosis. Those who are diagnosed should be immediately referred to a full team of physicians that can provide breast care, including plastic surgeons, as the election for breast reconstruction affects the techniques surgeons use to remove the cancer.

AFM: What does The American Society of Plastic Surgeons hope to gain by sponsoring BRA Day?

MZR: As a leading authority and information source for cosmetic and reconstructive plastic surgery working in concert with The Plastic Surgery Foundation (The PSF), whose mission is to improve the quality of life of patients through research and development, we can make a tremendous difference in helping increase knowledge, awareness and access. Proceeds generated from BRA Day USA will be donated to the Breast Reconstruction Awareness Fund of The PSF, which will be directly applied to breast reconstruction-related research and to the charitable care of breast reconstruction patients. Proceeds will also be used to support national and local breast reconstruction organizations.

To learn more, visit: http://www.bradayusa.org.