Amie Alonzo

A native to Arizona, a doting mother and a loving wife, Amie Alonzo really has it all. She pursued her passion for healthcare at a young age – meeting her husband in the process – and from there, the two welcomed a darling daughter to their growing family. Though she’d long “sworn off” adopting the role as a stay-at-home mom, Alonzo found that her priorities quickly shifted from her job to her family. She just simply didn’t have the time to work as a nurse and to give the attention she wanted to her growing baby girl. After quitting her job, she tried settling into her new routine only to find herself utterly bored. As she jokingly summarizes it: “She took so many naps, I was like, ‘What am I gonna do? I can only vacuum the floor so many times.’” But, after stumbling upon her mother-in-law’s sewing machine, Alonzo began tinkering around with the machine and trying her hand at different crafts. With the help of YouTube tutorial videos, she began making headbands and other crafty, Pinterest-inspired accessories for her daughter. From there, Briabay was launched – the clothing company now specializes in much more than Amie’s initial headband product. Shoppers and fans can obsess over every Etsy-centric clothing item, from rompers to cardigans and leggings to shorties, all fit for their free, fashionable and growing daughters. Amie and her company are continuing to grow alongside what was the major source of inspiration for the brand: her daughter, Bria.

How has your life changed since finding this creative outlet?

I kind of started meeting moms locally and have grown these friendships. I also have other women – who I’ve never met before, but that I talk to almost every day. Great friendships have grown from there. And it kind of just ended up being this hobby where friends were buying from me and then it ended up turning into a business that I genuinely love. Along with that, I’ve found this new love for fashion and designing and sewing. And it works just because it’s flexible, and I can work from home.