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Experience the March Madness Music Festival, presented by AT&T, Capital One, and Coca-Cola! This incredible three-day music festival is completely FREE and promises fans electrifying performances by A-list artists, all taking place during the most highly anticipated weekend in college sports. Get ready for a music extravaganza like no other!

 

The concert series opens on Friday afternoon with the AT&T Block Party, and will rock into the evening. The festival will roll on for Saturday's Coke Studio Live, and wrap up Sunday with the Capital One Jam Fest!