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A statewide crown jewel since its first production in the early 1970s, the Desert Financial Fiesta Bowl Parade presented by Lerner & Rowe will honor the Fiesta Bowl Organization's 50-year history on the traditional two-mile march through Central Phoenix. This year's edition will feature a new date, prior to the holidays, on Saturday, December 18 at 10 a.m.

To celebrate the Fiesta Bowl's Golden Anniversary, the Desert Financial Fiesta Bowl Parade theme is "Gold Standard: A Commitment to CommUNITY," in honor of the organization's impact and support to bring Arizona communities together for 50 years. Rock & Roll Hall of Famer Alice Cooper and the Fiesta Bowl Founders will serve as Grand Marshals.

Admission is free to the public with premium and reserved seating now available for sale at $30.