AZFoothills.com LLC

Social media-driven beauty sensation Morphe will officially celebrate the opening of its first-to-market exclusive store at Scottsdale Fashion Square this Saturday, April 28.

Morphe, a beauty brand for the makeup-obsessed, was born in 2008 among the artists and influencers in Los Angeles. The brainchild of sibling duo Chris and Linda Tawil, Morphe started with professional-yet-affordable brushes and quickly expanded into eyeshadow palettes, lip colors, and more. Today the line also includes hotly-anticipated makeup collaborations with social media mavens such as Jaclyn Hill.

Morphe is one of the first new retailers to officially launch a new store since Scottsdale Fashion Square announced its multi-year, multi-phase renovation in late 2017. Morphe’s Scottsdale Fashion Square store brings its high-profile, digitally-native retail brand into a physical location.

Scottsdale Fashion Square’s renovation is allowing for adjustments to the center’s current layout to maximize its retail footprint. As a result, numerous retailers, including Morphe, have seized the opportunity to introduce their brands to Arizona shoppers. Morphe’s Scottsdale Fashion Square store is among the first outside of the brand’s native California.

WHEN:               

Saturday, April 28, 2018, from 11 a.m. to 9 p.m.

WHERE:              

Scottsdale Fashion Square, 7014 E. Camelback Rd., Scottsdale, AZ 85251

Morphe is located on the upper level, above the food court