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The NCAA March Madness Music Festival -- three days of free concerts by popular national and local recording artists -- will be staged at Margaret T. Hance Park in downtown Phoenix from March 31-April 2, 2017. Hance Park is accessible by Valley Metro Light Rail station at Central Avenue and McDowell Road.

The concert series opens on Friday afternoon with the AT&T Block Partyand will rock late into the evening. The festival will roll on for most of the day Saturday with Coca-Cola Music, with music filling the gap between the national semifinal games at University of Phoenix Stadium in Glendale. The March Madness Music Festival will wrap up on Sunday with the Capital One JamFest, another full day of concerts.

Artists will be announced in the weeks before the March Madness Music Festival. Previous headliners have included Bruce Springsteen, The Zac Brown Band, Kenny Chesney, Maroon 5, Fergie, Rihanna, Imagine Dragons, Fall Out Boy, Twenty One Pilots, The Killers, Pitbull, and Flo Rida.