Vivili Hospitality Group, a Prescott-based restaurant company, is heading south with a major expansion into Downtown Phoenix. The $4 million multi-concept project, located near Roosevelt Row at First and Portland streets, will debut three new dining and nightlife destinations in early 2026: Hero, PIZZANISTA!, and Bar Saint Bruno. Construction is underway, setting the stage for a lively addition to the city’s culinary landscape.
The move represents the next chapter for founder Skyler Reeves, whose philosophy has helped Vivili grow into a regional success story. With more than 125 employees across five restaurants – La Planchada, The Barley Hound, Rosa’s Pizzeria in Downtown Prescott and Prescott Valley, and Taco Don’s – Reeves has championed community-driven hospitality.
Reeves is bringing that same spirit to Phoenix with three distinct concepts designed to engage and energize the neighborhood. Hero, a 2,800-square-foot Italian restaurant with an additional 2,500-square-foot patio, will focus on handmade pasta and cocktails. The concept blends the energy of a traditional Italian trattoria with the welcoming feel of a neighborhood favorite.
PIZZANISTA!, a 1,200-square-foot fast-casual pizza shop, comes to Arizona through a collaboration with legendary skateboarder Salman Agah, founder of the original PIZZANISTA! in Los Angeles’ arts district. Known for its cult following and creative partnerships with brands like Vans and Thrasher Magazine, the Phoenix location will highlight quick and casual indoor seating along with pop-ups, limited-edition merchandise drops, and art-driven events that reflect the creative energy of Roosevelt Row.
Rounding out the trio is Bar Saint Bruno, a 1,600-square-foot late-night cocktail bar tucked behind PIZZANISTA!. Inspired by one of Reeves’ late industry mentors, the intimate space is designed for conversation and connection, serving carefully crafted classic cocktails in a setting that feels familiar from the first visit.
“Downtown Phoenix just feels real to me,” Reeves said. “I’ve had a place here for years now, and I spend a lot of time walking around, meeting people, seeing how much heart this area has. I didn’t want to parachute in; I wanted to build something that belongs here. Hero, PIZZANISTA! and Bar Saint Bruno are places for the neighborhood, not just in the neighborhood.”
Vivili partnered with John Sofio and award-winning Built Inc. on design, while MCI Builders is handling construction. For the cocktail program, Reeves collaborated with long-time friend and “Godfather of the LA cocktail scene,” Vincenzo Marianello.
Yuji Iwasa will serve as culinary director and develop the food menu for Hero, ensuring the dishes reflect Vivili’s signature commitment to flavor and hospitality. This Phoenix expansion marks a new chapter in the group’s growth, introducing a community-focused, creative approach to one of the Valley’s most dynamic neighborhoods. For more, visit viviligroup.com.
