Phoenix and Scottsdale fashion, style, trends and beauty blog

Sigfus Designs: The Jewelry Brand Taking On The World By Storm with American-sourced Materials

Sigfús Designs creates fun and whimsical pieces that are as uplifting as they are lightweight to wear. In these tough times, this jewelry designer believes no matter how hard life can get, a bold pop of color and a beautiful statement piece can be just what you need to take on the day—no matter who you are.

Handmade in Tucson, Arizona, this earring-focused collection is a little bit desert, a little bit retro, and a whole lot of rock and roll. More importantly, Sigfús Designs is an all-inclusive brand. Meaning that every ethnicity, size, shape, etc. can truly rock these trendy pieces.

Another unique aspect you’ll notice right away is the material the brand is known for. These earrings are crafted out of locally-sourced polymer clay.

Some of their best-selling earring styles include:

The U.S.A. Material Making Fashionable Earrings

Sigfús Designs offers the earrings that look ceramic but are actually made out of American-sourced polymer clay. Why use this material? Not only is it lightweight to wear, but it’s very durable with less chance of breaking. 

Sigfús Designs owner and maker Lauren Valenzuela sees polymer clay like an artist does a blank canvas. She makes each piece of clay into a unique accessory and even mixes her own colors using spices such as Turmeric and alcohol ink.

Some earrings also incorporate resin, wood, lucite, wire, and other elements.

Meet Lauren Valenzuela

Lauren Valenzuela is the owner and maker of Sigfús Designs. A Tucson native, Lauren has a long history of creating art and reveling in the beauty and possibility in the Sonoran Desert.

 Founded in 2018, Sigfús Designs is a little bit desert, a little bit retro, and a whole lot rock and roll. A family name, “Sigfús,” traces back to Lauren’s Icelandic roots, paying homage to her lineage. Lauren began Sigfús working with the medium of polymer clay and continues to expand her craft, most recently incorporating resin, wood, lucite, wire, and other elements in her work.

Chalk it up to her restaurant background and foodie habits, but turmeric, black pepper, and dried herbs have a way of making it into her clay designs, creating unique textures, pigment, and pop. Sigfús Designs can be found online and in shops and boutiques from California to New York, to most recently expanding to Germany!

Lauren’s heart is in the community— a value that is carried through in her art and business. Through centering community and inclusion in her practices and message, Lauren works to cultivate a true sense of belonging and support. 

Sigfús’ Ambassador program was founded with the goal of not only creating a space for people to share their excitement about Sigfús jewelry but also to be a catalyst for building meaningful connections and supportive community.

Lauren has recently started business mentoring and online classes. She loves the opportunity to share with other makers who are just starting out. With years of experience in marketing and media and a strong commitment to staying true to her values, Lauren loves teaching and helping others find their voice. For more information on mentoring, check out the mentoring tab.

Their logo is of the Night Blooming Cereus Cactus because they believe that even in the darkness you can bloom.

Sigfús Designs is sold in over 200 shops and boutiques nationwide as well as overseas. For more information, visit https://www.sigfusdesigns.com/

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