Every summer there’s seems to be a new social media trend. They can range from charitable like last year’s ALS Ice Bucket Challenge, to dangerous like getting sunburned…on purpose. This trend is circulating Instagram with #SunburnArt and #SunburnTattoo, and these so-called works of art are generally more dangerous than most normal sunburns. Want to find out why? Dr. Pablo Prichard, chief of plastic surgery at HonorHealth John C. Lincoln Medical Center and senior partner at Advanced Aesthetic Associates explains.