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Michael Dee's Publisher's Letter September 2014

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Sweet 18

Arizona Foothills Magazine was started back in 1997 with one mission: to provide outstanding reader service and give back to our community. Eighteen years later, we have become the authority in the Valley providing everything that is all about substance, style and sophistication. 

We will celebrate 20 years in 21 months, so we decided over the next 21 months to select one person that serves this community the way we intended to serve it when we published the very first issue back in May 1997. This individual will share with us a day in their life, what it is like to be them and a message to you, the reader. We want to feature people who are as passionate about life and the beautiful state of Arizona as we are. This, by far, is the very best place to live in the world and continues to grow with excitement. 

The Super Bowl will once again showcase us to the world and attract more visitors who will fall in love with Arizona. I moved to Arizona 20 years ago and knew this was my home forever, and it is the Best Place to Live for me and my family. I am thankful for all the friends I have gained over the years. The best thing about being a publisher is the ability to give back, support and love everyone! 

This September will introduce our first guest publisher, Pastor Travis Hearn of Impact Church. He is a man on a mission to make things happen for many people in the Valley who have lost their belief in faith. He is in charge of one of the fastest-growing churches in the United States. When churches are losing followers, Pastor Travis and his incredible team have something special going on every Sunday. The music, the message and the people make it what it is, and it is all about #Faith, #Hope and #Love. Enjoy his message on the next page, and we welcome nominations for future guest publishers. We want to feature different people of all ages, races and beliefs. That is what makes this the very Best Place to Live.

If you know anyone or if it is you that we should consider, please e-mail me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , follow us for the latest updates on @AZFoothillsMag on Twitter and @AZFoothills on Instagram. Life in Arizona is only getting better and that is because we live among some of the brightest people in the world. I am thankful and grateful to get to meet these people each and every day. It is a true blessing and my purpose in life is to feature these people and give back.

Enjoy this issue, and I look forward to connecting very soon! 

Michael S. Dee

President & Publisher 


An Inside Look at the LaneTerralever Merge

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On Oct 22, 2013 E.B Lane, one of the Valley’s premiere advertising and public relation firms, announced a merge with full-service digital marketing firm Terralever to form LaneTerralever. The union of LaneTerralever has allowed the agency to offer a massive range of services including advertising, digital strategy, public relations, social media, media buying and planning, and multicultural strategy.

The merger came after months of talks along with a shared vision between E.B. Lane CEO Beau Lane and Terralever founder, Chris Johnson. Beau Lane, who was named as 2013 Ad Person of the Year, maintains his role as CEO at LaneTerralever. Chris Johnson, one of AZ Business Magazine’s Forty under Forty, serves as President.

LT Founders

Both award-winning organizations have previously been named as one of the Best Places to Work in 2013. LaneTerralever currently continues to provide success for clients like Arizona Lottery, Fox Restaurant Concepts, Cable ONE, Time Warner Cable, Arizona Superbowl Host Committee, First Solar, National Bank of Arizona, Boots, Arizona Cardinals, Blue Cross Blue Shield of Arizona, Honeywell, Meritage Homes, and more.

Arizona Foothills was able to sit down with the powerhouse leadership duo of Lane and Johnson to gain an inside perspective on the union.

AZF: How did the LaneTerralever merge come to be?

LT: Both companies were successful operations, but each of us was examining ways to strengthen our service offerings and grow more rapidly. By chance we happened to employ the same investing banking firm, Lena Dalbey at JDB Capital. Lena recognized the strong potential in a merger and played matchmaker.

AZF: How would you describe the working relationship between the leadership (i.e. Beau Lane and Chris Johnson)?

LT: The two of us met for breakfast every two weeks for six months before making the final decision to move forward with intense due diligence and ultimately, the merger transaction. During that process we found a strong personal connection, and a complete alignment in our values and business philosophies. We have different styles and skill sets that complement each other well. From the beginning we were also clearly in agreement on roles and responsibilities.

AZF: How did the leadership ensure a smooth transition for employees from both companies during the merge?

LT: Once we decided to move forward with the merger we spent several nights and weekends in joint planning sessions with our management teams. With the assistance of business strategy and human resource consultants, together we defined our values, and crafted the structure, processes and positioning of the new LaneTerralever. By the time the merger was announced we were able to hit the ground running.

AZF: What sets LaneTerralever apart from your competition now that the merge has taken place? What is different that you can offer clients?

LT: We have created an unmatched depth and breadth of marketing offerings delivered by talented professionals who enable us to compete and win on a national level. We are providing clients with a full spectrum of strategic and creative marketing services with a keen focus on ROI. The merger is a testament of two strong companies coming together with the exponential result of providing the best solutions for our clients.

AZF: How do you feel the merge has transformed the local marketplace?

LT: LaneTerralever is providing an environment for the best and brightest marketing minds to keep their skills and talents here in Arizona, and also attracting national talent to our state.

AZF: What has been the biggest success for LaneTerralever since the merge?

LT: Since the announcement of the merger last October, we have retained three Fortune 500 companies as new clients and have experienced 25% revenue growth since the merger.

AZF: What has been the largest obstacle since the merge and how has/is the company overcoming it?

LT: The biggest obstacle was operating in separate facilities for the first several months while our McDowell Road buildings were being remodeled. At the same time we were also relocating locations at our Denver office. Our Denver team is now settling into a scenic downtown high-rise, and all Arizona employees are now working from the McDowell location. Total redesign of the Phoenix offices will be completed this fall.

AZF: What is LaneTerralever doing to ensure that it retains its “Best Places to Work” title?

LT: We are staying focused on providing a supportive and positive work environment that fosters outstanding work for our clients and challenging opportunities for employees.

AZF: Describe the company culture and how it breeds success for both employees and clients.

LT: We are committed to demonstrating our Values – Unity, Boldness, Humble Confidence, Craftsmanship, Integrity, Speed with Purpose – with all of our interactions.   These values are ingrained in our culture and we believe they are the key to our success.

AZF: Where do you see LaneTerralever in the next year, 5 years, and 10 years?

LT: Our objective is to continue to grow at a steady rate and double our revenues by 2020. The ten-year plan is a work in progress but we’re confident the upward trajectory will continue into the next decade.

For more information on LaneTerralever visit www.laneterralever.com

LaneTerralever Logo


Spend Labor Day Weekend in Arizona Soaking in the Last of Summer

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Labor Day weekend is synonymous with pool parties, summer cocktails and barbecues, but it is also an opportunity to explore one last Summer In Az adventure.


If you are looking for fun close to home this Labor Day, the Phoenix metro area has great ways to beat the summer heat. Visit one of the area’s three water parks where you can brave the Black Hole at Big Surf, race down Wet ‘n Wild’s Maximum Velocity, or experience the five-story thrill of Golfland Sunsplash’s Sidewinder.


For those looking for a cooler adventure, all you have to do is head north. Many Arizona residents have visited the South Rim of the Grand Canyon, but have you ever traveled further north? The North Rim offers completely different views and trailheads and with winter weather limiting camp options and causing road closures, Labor Day is the perfect opportunity to see the Grand Canyon in a new light.


Arizona Snowbowl is another destination offering cooler weather fun. View the beautiful forest terrain from the ski resort’s ski lift during a 25-minute scenic ride that takes you to a an outlook from the tallest peak in Arizona. Labor Day is the last day that the scenic lift is open to the public before it closes for the winter ski season, so enjoy the long weekend with one of the best views of Arizona while you still can.


Labor Day is also one of the final opportunities of the year to take advantage of summer staycation deals at Arizona resorts. Whether you want to enjoy the historic architecture of the Arizona Biltmore, a relaxing retreat at Westin La Paloma Resort’s family friendly pool or experience the red rock views at Hilton Sedona Resort and Spa, there is sure to be a package deal to suit you and your family’s needs.


For more ways to enjoy these last days of summer, visit www.summerinaz.com.


10 Things To Do This Weekend in Phoenix: Family Edition

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Where other people are sad about summer coming to an end, we here in Phoenix are anxiously awaiting the arrival of fall. However, we do want to soak up what little is left of summer Arizona-style. Below are some fabulous activities you and your kids can enjoy together from August 29-31.


Top 10 Things to Do This Weekend in Phoenix

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The weekend has come again and we’re guessing you've never been better! Grab some of your closest comrades this weekend and head out to any one of these tremendous Valley events! There’s no stopping a great time this weekend, we guarantee it. Here are our picks for Aug. 21-Aug. 24.


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