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New Salon Concept Now Open in Phoenix

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Walking into the new Sola Salon in city Phoenix, a gorgeous chandelier greets you as well as a beautiful aesthetic. There are so many aspects of the studios that potential business owners and clients will love. Each professional is allowed to customize the space any way they choose: self-closing doors allow for privacy between client and stylist; professionals can play their own music; they can adjust the room to fit their needs such as extracting the sink or adding another salon chair. The studios serve as a one-stop shop for clients who are looking for a complete spa day. Massage therapists, nail technicians, estheticians, hair stylists, and skincare professionals are all welcome to rent a space at Sola Salon. Avery Gavigan, the owner and general manager of Sola Salon Studios shared with us his vision and why the Valley should come down for a visit.

AFM: What inspired you to open Sola Salon Studios in Phoenix?

AG: I found this concept in Denver and I had recently moved to Phoenix, and I knew this was a very dynamic hair-care and beauty market and wanted to bring it here. Sola is a nationally leader with 156 stores in 32 states, and I think that it’s significantly nicer than anything in the local market.

AFM: Why do you think Sola Salon Studios’ business model is more effective than a regular salon?

AG: Here, a beauty professional can lease a studio that gives them their sole access to it which is roughly the same price as renting a chair in a traditional salon. Once they have their own studio, they can set their own prices, their own schedule, they can retail whatever products they want and make 100 percent commission. Where as in a traditional salon, they are usually told what days and hours to work, what products to sell, and they usually don’t make much on commission when they do sell those products.

AFM: What are your goals for the next few months?

AG: My first goal is to fill this place with salon professionals. Right now I have 14 leased out of the 33. It typically takes about a year to fill these studios; my guess is that I’ll be able to fill it before that. After it’s full I’ll start to look for a place for my second location.

AFM: Why do you believe consumers should come here versus a traditional salon?

AG: Here we have a combination of different stylists they can work with. They can get their hair done, nails done, have a body massage or even Botox if they are interested in that. There’s a really good selection of beauty care services available for them.

For more info on Sola Salon Studios, visit www.solasalonstudios.com/region/phoenix

 

Springtime Beauty Survival 101

Springtime—the birds are singing, the flowers blooming, bees buzzing, and allergies flaring. In such a dry climate, women can have a tough time keeping their dry skin moisturized and their oily skin from blinding others. Melissa Lenberg, owner of Citrine Beauty Bar in Phoenix, shared her tips and tricks to maintain a glowing and flawless face during the spring.

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The Diversity of Denim

Denim has been a staple piece in our wardrobe for quite sometime, but this spring, denim is trending in a whole new way. This spring you can find denim being paired with anything from floral patterns, to denim on denim. 

When we say “Denim” it is no longer just a great pair of classic jeans, for spring 2014 it means button down shirts, tanks, dresses, and pants in endless washes and colors. 

From acid wash to various textures, denim can be dressy or casual. Denim is a trend that keeps reappearing in various forms, and this spring it is making a strong comeback with its Blue hue’s to be paired with colors like cream, and powder pink for an extra feminine look.

 

Model: Danielle Hunt
Makeup, hair and concept: Lauren Reid  www.laurenreidmua.com
Photos: Brad Olson  bradolsonphotography.com
Story: Vanessa Renee, wardrobe stylist  www.vanessareneestyle.com
 
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A True Gem: Kendra Scott

Family, fashion and philanthropy are the foundation that has made this inspiring jewelry designer a global phenomenon. Kendra Scott has continued to create jewelry that women crave while staying true to her own philosophy of giving back to the community. Read on to hear her insight about upcoming weddings trends, her new Atlantic Collection and how her love for design turned into a business. 

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AFM: When did you realize you wanted to become a fashion designer and how did you get started?

KS: When I was seven, my aunt was a fashion director of a department store and we used to look through slides together of fashion shows, and I just knew I wanted to be a designer. I started sketching everything from jewelry to handbags and shoes. At 19, I opened my own retail store selling headwear for women undergoing chemotherapy. I had lost my stepfather to cancer so it became really important for me to be able to be in fashion and give back to my community. Making jewelry for family and friends became a stress-reliever for me. I would break apart vintage pieces to see how they were made and try to refashion them into something new and unique. And to be able to turn that into a business is phenomenal. I felt like something was missing in the jewelry industry. I wanted beautiful hand-crafted jewelry in gorgeous semi-precious stones, but that was unattainable and everything in my price point was not well-made or mass-produced. I knew there just had to be a way to make something that is attainable, high quality and in beautiful color gemstones, and that’s basically how Kendra Scott Jewelry came to be.

AFM: What kind of community outreach do you participate in?

KS: Our core values of the company are: family, fashion and philanthropy. We do “Kendra Gives Back” parties where we work with charities in the community and give a percentage of the evening’s revenue back to those charities. In each of our stores, we host about three to five per week. In addition to that, we give to every nonprofit organization that calls us for a raffle or silent auction. We have a “Just Say Yes” policy; we never say no. My philosophy, even before I started Kendra Scott Jewelry, is that I can always make something; I always have something to give, and that has stayed true for the last 12 years. Giving back is how I measure success. The bigger we become as a company is the more we can impact our community.

AFM: What kind of trends do you see appearing for the wedding season and how can brides stay current?

KS: Well, I’m all about the weddings! We have a wedding blog on our website that I update every Friday, and over the years I’ve been not only working with brides, but the bridal party as well. One of the reasons we created Color Bar is for our brides. We want her to be able to pick her colors, while the bridesmaids choose the style they want. I wanted a bridesmaid to wear her jewelry not just on the big day, but every day after that. In bridal today, people are being eclectic and fun. They’re adding vibrant colors and having the ceremonies at unique venues. Weddings are no longer the traditional theme we normally experience. When you ask a bride about her wedding, the first thing she thinks about is what her colors will be. I think that we are going to be seeing more and more additions of color in the upcoming wedding season. A bride should always remember to stay true to herself. Also, don’t be afraid of color. Perhaps introduce a pale blue stone in your earring for that something blue. Brides can create their own unique stamp on their wedding and still be classic, timeless and elegant.

AFM: Will you be creating new jewelry looks for brides?

KS: Our Luxe collection has specific pieces for brides, and we also have exclusive bridal grouping for those. We have also done a "Kendra Scott I Do" collection and a capsule collection made up of favorite pieces from brides and bridesmaids that we put together each year. The styles that we’ve chosen for Color Bar are really perfect for the bride and bridal party with the various color choices and designs. It’s like a one-stop shop.

AFM: Can you tell me more about the new launch of the Atlantic Collection?

KS: I’m so in love with this collection first of all. It was inspired by the ocean—how it moves, the colors and, of course, the stones. When I think of the woman we designed this for, I think of a sexy aquatic mermaid. Every detail in this collection has been over-thought and woven together to create such beautiful and intricate pieces. We used actual coral for some of the bracelets, hand macramé settings, abalones, agates, and crystals that represent the sun setting on the water. We wanted the collection to stay true to the aquatic form inspiration. There are pieces that women and girls 20 years from now will still want to wear which is something we wanted to achieve while creating this collection.  

 

Should You Be Coordinating Your Outfits with Your Girlfriend?

At some point in your relationship, your girlfriend is going to turn to you and ask some variation of this question, “Should we color coordinate our outfits?”

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