Alexis Castorina Consulting, LLC is a realignment plan for business, career, and life. If you or your team feel disconnected – whether it’s your brand, mindset, or workplace – Alexis is here to help bridge the gap. With 20+ years in award-winning marketing, advanced NLP certification, and a background in stand-up comedy, she delivers customized personal development, career and business growth strategies with mindset shifts and a touch of humor.
Through one-on-one and group coaching, workshops, keynotes, and an upcoming book, Rebrand YOU: A Proven Guide to Redesigning Your Life – One Purpose, her mission is to guide individuals and teams to clarity, effective communication, and renewed momentum.
“At the end of the day, people want to feel confident in their work, clear on their purpose, valued for their strengths, respected, and fairly compensated, while contributing to real, positive growth,” Alexis said. “I love helping others break through the barriers that hold them back from these simple truths and reignite their passion and energy. Realignment can be fun and it’s the key to thriving in work and life.”
AZF: What is your “life motto”?
Lead with curiosity and a sense of humor. Life is unpredictable, and sometimes the only way through is to stay curious, laugh at yourself, and keep moving forward. I believe that when we approach people and problems with genuine curiosity and a spirit of kindness, we disarm defensiveness and a need to be “right,” which unlocks creativity, collaboration, and growth for everyone.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?
Not at all! I spent years climbing the corporate ladder, thinking that was the only way to “make it” personally. But after some major life plot twists, I realized I wanted more freedom, more impact, and a lot more authenticity.
The real turning point was when I started applying the same strategies I used to build brands to rebrand my own life. When my friends saw how powerful it was for me, they wanted me to do the same thing for them. And then when my framework worked for them, they referred their friends, coworkers and family. And they referred their friends, coworkers and family to help them – and saw how powerful it could be for others.
That’s when I knew it was time to launch my own thing. Feeling uncertain, hesitant, or questioning your path, abilities, or direction.
AZF: How do you feel best supported?
I feel most supported when I’m surrounded by people who believe in big ideas, lead with heart, and aren’t afraid to challenge the status quo. A community that offers both encouragement and honest feedback is invaluable, especially when you’re building something new. I feel blessed to live in Phoenix, because the entrepreneurial community is huge – there really is a community for everyone!
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
When things get tough, I remind myself that reinvention is always possible and that the best stories usually come from the messiest chapters. I lean into faith, and I’m learning to have more patience and grace with myself. I remind myself that everything is “figure-out-able” and to leverage my network to help me with the areas where I need outside support.
AZF: Describe your perfect Saturday morning.
My perfect Saturday morning starts early with coffee on the patio, while I pet my dog and watch the hummingbirds buzzing around. After that, I cook a big breakfast, pack a cooler, and then my boyfriend and I jump in our side-by-side to rip through the desert and meet friends at the lake for off-roading fun.
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
Don’t wait until you “have it all figured out” to start. Clarity comes from action, not overthinking. Network, network, network! Build your community. Be willing to experiment, ask for help, and laugh at your mistakes. You have permission to change your mind. You can always redesign, reinvent, and rebrand!
AZF: What excites you most about being an entrepreneur?
I love that I get to create my own path, experiment, and bring all of my creative gifts, talents, and experiences together and package them as services! I’m excited that entrepreneurship provides the freedom to reinvent myself and my business as many times as I want. And I love that I get to help others do the same thing!
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.
Every Friday, AZF will spotlight a member of The Foundress and her business in the Foundress Fridays online series. Learn more about The Foundress and join the community at foundress.co.
