Through coaching, trainings, and workshops, Maya Kogan Enterprises focuses on releasing internal roadblocks, strengthening communication, and achieving meaningful results, including earning a promotion, leading high-performing teams, or gaining the visibility and recognition they truly deserve.
“I support emerging and senior female leaders in male-dominated industries like tech, finance, and construction, helping them to break through self-doubt, imposter syndrome, and the limiting patterns holding them back from showing up fully,” Maya said. “These are ambitious, accomplished women, leading teams, driving results, holding it all together on the outside – but inside, they’re overthinking, holding back, questioning themselves, or feeling underestimated.”
“A while back, I was in a mastermind with some high-powered leaders, including the CEO of a $2B company. I had thoughtful, creative ideas, but when the moment came to speak, I stayed quiet. I doubted myself. I watched others share similar ideas that were celebrated. I left feeling frustrated with myself.
Maybe you’ve felt that too… like you’re waiting for permission to speak up, to take the lead, or to just be yourself without over-explaining or proving anything. So many brilliant, mission-driven women carry the invisible pressure to prove they belong. And it makes sense that we do.
We were taught to succeed by pushing through resistance, white knuckling our way through doubt and silencing parts of ourselves just to achieve our goals. But what if the very parts you’ve tried to silence are the ones holding the key to your next level of leadership?
I believe real leadership starts from within. That’s why I take an inside-out approach. My work is grounded in both science and heart. I’m trained in neuroscience-based tools like HeartMath® and Havening®, certified through Cornell’s Women in Leadership program, and skilled in modalities that support deep, lasting change.
Clients share they feel more connected to their intuition, more at ease, and better able to communicate with clarity under pressure. They lead with more confidence, navigate tough conversations with ease, and are recognized for the value they bring. People around them notice these shifts, both at work and at home.”
AZF: What is your “life motto”?
This season, what’s been resonating with me is: The higher the tree wants to grow, the deeper its roots have to go.
As we learn from beautiful California redwoods, their roots don’t just go deep, they expand outward and connect with trees around them. That’s what gives them their strength. We don’t have to grow alone. Like the redwoods, we gain strength through our interconnectedness. Depth and connection can both be part of the path.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?
There’s a running joke in my family that every year of my life, I started a new nonprofit. For example, in kindergarten, I launched a campaign to save endangered manatees. In high school, I started a club called Operation Thrive to support causes we cared about, like collecting used blankets for shelter animals. Years later, that same spirit evolved into Infinite Love, a program through my company that brings resilience and mindset tools to vulnerable communities around the world. We’ve funded a science lab in Kenya, trained teachers in trauma-informed tools, and supported students in Vietnam with HeartMath practices to build emotional resilience.
And yet, I never planned to start a business. When I attended university, I started a side project called Infinity Mind Films, personalized video vision boards that combined people’s goals, affirmations, images, and music. To my surprise, it gained traction. And that’s what sparked my love and curiosity for coaching and service-based businesses.
Your path may look different. I believe that our childhood passions often carry clues to our deeper purpose. Sometimes we just need to peel back the layers to discover what was already there.
AZF: How do you feel best supported?
I feel supported when I have time and space alone to reset, meaningful conversations, and quality time with the people I love. Yoga, time in nature, and a salted caramel chocolate chip cookie go a long way, too!
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
My mission is to help create a more connected, compassionate world – which, to me, means supporting people to live with more presence, alignment, and compassion. That begins with each of us doing the inner work to feel more grounded and truer to ourselves. When we show up from that place, it ripples out into our relationships, communities, workplaces, and even the planet.
Research from the HeartMath Institute shows that our emotional state doesn’t just affect us, it influences the energetic field around us. How you feel and how you show up matter more than we often realize. I’m currently helping lead HeartMath Institute’s upcoming Citizen Scientist project, which explores how individual coherence may impact global systems through simple, heart-centered experiments anyone can try.
When the challenges of entrepreneurship hit, I come back to that deeper mission. This work is about connection– within ourselves, with each other, and with our planet. And that keeps me going.
AZF: Describe your perfect Saturday morning.
I love slow and easy mornings. Sleeping in a bit, coffee or matcha in hand… either cozying up inside or being outside if the weather is nice. Maybe some journaling, yoga, a hike, reading, or a little dance party. Sometimes solo, sometimes with people I love!
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
If you’re paying attention, this path will bring up all kinds of parts of you… maybe one that wants to prove something, one that’s afraid of getting it wrong, or one that wants to do it all perfectly. Acknowledge those inner voices and external opinions that others share but always come back to your heart’s intuition.
You’re not alone. Relationships matter more than you might think… nurture them.
AZF: What excites you most about being an entrepreneur?
I see my business as a mirror. It evolves as I evolve. My personal growth is deeply tied to how my work expresses itself and how I get to serve others in the world. Even daily conversations with clients can reflect parts of me that still need healing or show me new opportunities to grow.
It’s not always glamorous. There can be a stuckness that comes with growth and evolution. But I welcome it, because I know it’s often a contraction before an expansion. In the stuckness, there’s wisdom.
I also love the freedom that comes with being an entrepreneur. No two days are the same. That space allows me to integrate the other parts of life that are important to me: being a good friend, spending time with family, traveling, and connecting with incredible women through communities like Foundress.
Learn more about Maya Kogan Enterprises at mayakogan.com or follow along on Instagram @mayakoganofficial
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.
Every Friday, AZF will spotlight a member of The Foundress and her business in the Foundress Fridays online series. Learn more about The Foundress and join the community at foundress.co.
