“Here’s what I wish more conscious entrepreneurs knew: Retreats aren’t just a nice add-on. They’re a mirror. They reflect your entire business: your message, your leadership, your pricing mindset, your systems (or lack thereof), and the actual experience your clients have with you. If you’re struggling to fill retreats, it’s probably not just a marketing issue.”
At AZ Soul Retreats, Meyers and her team partner with soul-led entrepreneurs, coaches, healers, and mission-driven business owners to turn their retreat visions into profitable, purposeful experiences.
They handle the logistics, strategy, pricing, logistics, pricing, guest communication, and flow so you can stay in your zone of genius.
Think of Meyers as a Retreat Architect™: part business strategist, part energetic matchmaker, part logistics wizard. She brings 25+ years of experience running billion-dollar divisions and building customer loyalty at scale, combined with her deep love for transformation and setting time aside for personal growth.
“Retreats can change everything. They move people. They create real impact. They generate income. We build experiences aligned with purpose, sustainable for your business, and unforgettable for your people,” Meyers said. “What kind of businesses benefit from retreats? The better question might be: which ones don’t?”
AZ Soul Retreats has helped yoga teachers, life coaches, authors, wellness brands, leadership consultants, and community-based organizations like The Foundress.
AZF: What is your “life motto”?
There’s always a way – as long as you’re willing to laugh, pivot, and choose to keep going.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?
Definitely not. I grew up in a small town and didn’t have any real models of entrepreneurship around me, and I certainly didn’t picture myself becoming one. I followed the traditional path out of college, chased the big jobs, the big titles, climbed the ladder. But somewhere along the way, I started meeting entrepreneurs who cracked the door open to a different way of living and working. Their lives felt expansive and intentional, like they were growing as people while building something meaningful. That stuck with me.
I also have an amazing partner in life, my husband, who believes in me and encourages me to trust myself fully. Finding the courage to step away from a version of myself that worked was big. I’m so proud I did it. Now, I get to bring all of me to the table: my love of business, my obsession with growth, and my deep desire to impact lives for the better.
AZF: How do you feel best supported?
When I’m in community with other women who get it: the messy middle, the imposter moments, the juggling act, the deep desire to make a real impact. I thrive when there’s honesty, integrity, belly laughs, and let’s be real… a solid snack spread (the kind that includes both kale chips and peanut M&Ms).
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
What keeps me going? The ripple effect. I know this work changes lives, mine included. And I’m showing my daughter what it looks like to build a life with purpose and soul, and that keeps me grounded.
When something shows up that feels like a “challenge” on the surface, I go inward and remind myself: I chose this path for a reason. More importantly, I get to choose how I interpret whatever comes my way. Every step —whether planned or unexpected — is part of the creative and growth process: an opportunity, a stretch, a sign I’m onto something. It’s all a muscle I’m building. And every time, it’s a chance to become more of who I’m here to be. That perspective is both a gift and a privilege and it puts me in the right state to keep moving forward.
AZF: Describe your perfect Saturday morning.
Can my perfect Saturday involve a private jet? Asking for a friend…
But honestly, no alarms. Just slow coffee on the patio with my husband, daughter, and our two chocolate labs, Walter and Willow. A neighborhood walk or a spontaneous day trip somewhere new, because I’m always chasing a chance to learn, explore, and soak up life alongside the people I love. Add in sunshine, laughter (lots of it), and a massage and I’m in heaven.
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
Your business will invite you to meet yourself again and again—in ways you never expected and at the most inconvenient times. It’ll stir up your fears, your patterns, your brilliance. It might knock you down. That’s not a flaw and it’s not a reason to stop. That is the path. Let it grow you. Stay rooted in who you are. Take care of yourself. Build from the inside out. And whatever you do, don’t do it alone. Find your people. Let them walk with you.
AZF: What excites you most about being an entrepreneur?
I get to bring my whole self to the table: strategist, organizer, creative, mama, personal growth junkie, traveler, relationship-builder, psychology nerd, and lover of play. And I’ve turned it into something that helps others do the same. The business is the vessel—but what I’m really doing is helping people and businesses come more alive, aligned, and deeply connected to what matters.
Learn more about AZ Soul Retreats at azsoulretreats.com or follow along on Instagram @azsoulretreats.
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.
Every Friday, AZF will spotlight a member of The Foundress and her business in the Foundress Fridays online series. Learn more about The Foundress and join the community at foundress.co.
