One of the best things about the Waste Management Phoenix Open is that it is always keeping things fresh— besides its all-star lineup of golfers. Take a look at what’s new for this year’s event.

Can You Hear Me Now?

Throughout the history of the Phoenix Open, cell phones were a big no-no, in fear that they could distract players during crucial moves. The 2012 event, though, welcomes the use of such mobile devices. There is a catch, though: they must be on silent mode at all times, they cannot be used as a camera and can only be used from designated calling areas. (Such areas will include concession stands, skyboxes and hospitality tents.)

Fans & Games

The guys on the green won’t be the only ones vying for prizes at the Phoenix Open. (Golfers will play for a purse that tops $6 million.) The new Albertson’s Fan Zone (you’ll find it in the spot that used to house the Greenskeeper Tent) will feature interactive games, food, entertainment—and the chance to win big. Fans are invited to strut their skills on the Full Swing golf simulator of the 16th hole and have an opportunity to win daily prizes (one of the biggies is the use of a 2012 Mercedes-Benz for a year). Four-wheeler enthusiasts won’t want to miss the RideNow Power Sports ATV and UTV exhibit; it will preview the latest from the biggest names like Polaris, Honda, Yamaha and more. There’s even something for the foodies in the crowd: the Jack Daniels Experience mobile museum. Guests will learn about the man behind the label as well as see and smell whiskey dripping through charcoal. (The Jack Daniels Experience is open to those 21 and older).