Sam Fox’s Latest Concept, Society Swan, To Open October 15

Scottsdale is about to welcome its next social hotspot when Society Swan, the newest concept from renowned restaurateur Sam Fox and Fox Restaurant Concepts, officially opens its doors on October 15 at Scottsdale Fashion Square. Designed as a glamorous daytime destination and an alluring nighttime escape, the two-level restaurant will serve everything from champagne lunches to a $10 martini happy hour.

Society Swan blends East Coast sophistication with Parisian elegance, creating a space where everyday dining meets an elevated atmosphere.

Drawing inspiration from the legendary Swans—socialites who embodied glamour and influence—of 1960s and ’70s New York and from Paris’ picturesque Swan Island, home to a replica of the Statue of Liberty, the restaurant pays homage to the cultural and culinary ties between France and the U.S.

According to Sam Fox: “Society Swan is all about bringing a little glamour to everyday dining, but in a way that’s relaxed, fun and never fussy.” The menu is anchored by a playful frites section, pairing crisp fries with mains like wagyu skirt steak frites and a coastal take on fish and chips.

A curated raw bar adds indulgence with offerings such as the stone crab claw, while dishes like the Waldorf Grain Bowl nod to the restaurant’s namesake inspirations with modern flair.

The bar program offers equal attention to detail, with a mix of classic and contemporary cocktails crafted for both connoisseurs and casual sippers. Highlights include the CIAO Brooklyn: a mix of bonded rye whiskey, a trio of vermouths, toasted pecan, and house bitters. Meanwhile, the $10 martini happy hour brings refined mixology to accessible pricing, combining quality spirits, balanced builds, and precise technique.

Photos courtesy of Fox Restaurant Concepts

Located in the former Kona Grill space, Society Swan is part of Fashion Square’s south wing redevelopment, a revitalized area now home to several nationally recognized restaurants. As part of this transformation, Society Swan is poised to become a key player in the city’s elevated dining scene. For menus, reservations, and more, visit societyswan.com and follow @society.swan on Instagram for the latest updates.

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