Foundress Fridays: Ambera Graham, Owner of Apricot Lane Boutique

Ambera Graham is the Owner of Apricot Lane Boutique.

“Apricot Lane Boutique is the #1 women’s fashion franchise. Known for on-trend, affordable, and unique styles. Our team and curated selection set us apart. We are customer-focused. Driving to be Her favorite place to shop by creating a fun and welcoming environment every time she shops. We offer a wide variety of brands and make seasonal buying trips to fashion markets in order to always stay up to date on the latest trends. Buying frequently so new arrivals come in daily!”

AZF: What is your “life motto”? 
AG: I’m not sure I have a “life motto” but I do believe that everyone has a purpose, that everything happens for a reason, and we are all connected. You never know what will happen or who you will impact your life.

AZF: Did you always know that you wanted to be entrepreneur? If not, when did you realize that it was the right path right for you?
AG: Yes, I have always wanted to be an entrepreneur. My parents are entrepreneurs and always encouraged my sister and I to be hard workers, reach for our dreams, and love on people.

AZF: What excites you most about being an entrepreneur? 
AG: I love being able to connect with my local community! I truly enjoy meeting each customer that comes into my boutique. I also enjoy networking with other local small businesses, it’s so important that we all support each other and our community.

AZF: What motivates you to keep going amidst of the challenges that come with being an entrepreneur? 
AG: My family, hands down, have been the best support system. My husband, Clayton, is incredibly supportive along with my parents and sister.

AZF: How do you feel best supported? 
AG: Of course, with owning a brick and mortar business, I feel most supported when friends, family, and customers come into the boutique and enjoy themselves. Giving a follow on instagram and posting a review on Google are also amazing. But it’s a spectacular feeling to watch customers enjoy themselves in the space you have spent so much energy creating.

AZF: Describe your perfect Saturday morning. 
AG: Ohhh, fun question! My perfect Saturday morning would start off with a run or a hike, a cup of coffee, and a trip to the farmer’s market with my husband. Depending on the time of year I also love working in my garden or going for a swim.

AZF: What’s one piece advice you’d give to a young entrepreneur who is just starting out?
AG: Stay positive, surround yourself with leaders, and don’t sweat the small stuff. Enjoy this time and when it gets hard, keep moving forward!

Follow Ambera on Instagram and on LinkedIn.

About The Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.

Every Friday AZF will spotlight a member of The Foundress and her business in the online series Foundress Fridays. Learn more about The Foundress and join the community at

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