Dementia Careblazers delivers expert support to families caring for a loved one with dementia. Founded by board-certified geropsychologist Dr. Natali Edmonds, the online platform has reached over 24 million YouTube views and supports caregivers around the world. Through self-paced programs, weekly live support, and bite-sized education, Dementia Careblazers offers solutions caregivers can access from home – without waiting months for an appointment.
Whether it’s navigating difficult behaviors or managing burnout, Dementia Careblazers is here to offer support and solutions for the most challenging parts of dementia caregiving.
AZF: What is your “life motto”?
Your ideas can change the world. Start scared. Start messy. Just start.
AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?
Not at all. I didn’t even know what an entrepreneur really was. I just knew I was frustrated. I saw how the systems were limiting how I could help people, even when I knew they needed support. Over time, it became clear that if I wanted to help caregivers the way I knew they deserved, I’d have to build something of my own.
AZF: How do you feel best supported?
I feel most supported by people who genuinely listen and allow me to just be without needing me to fix, explain, or perform. I appreciate encouragement and reminders of my strengths, especially when I’ve forgotten them. I value people who can offer honest perspective or challenge my thinking with care, while still making it clear they’re in my corner.
AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
There’s a lot of negativity that comes with sharing your work online, and it can be easy to let that noise distract you from your purpose. In the hardest moments, I think about the real caregivers who’ve told me they were in a dark place and found hope, relief, or direction through our programs. I know there are more people out there just like them—desperate for support—and I feel a responsibility to keep showing up. I keep a “Feel Good” binder filled with handwritten notes and emails from caregivers we’ve helped. When things get tough, I open it up and remind myself why I started this in the first place.
AZF: Describe your perfect Saturday morning.
I would wake up without an alarm. Enjoy a cup of coffee in bed with my dog by my side. Then I’d play a couple hours of pickleball with friends. PERFECTION!
AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
It’s okay if you don’t feel ready. It’s okay if it feels scary or hard. Just start. You don’t need to invest a lot of money up front, and you don’t need to join an expensive coaching program. Start sharing your ideas, your message, your offer. You’ll go a lot further by starting than by just thinking about starting.
AZF: What excites you most about being an entrepreneur?
What excites me most is turning what used to be ideas in my head into real-world change for caregivers around the world. Stepping outside the traditional healthcare system gave me the freedom to reach more people, create lasting impact, and build something that truly meets caregivers where they are.
Learn more about Dementia Careblazers by visiting careblazers.com or by following along on Instagram @dementia_careblazers
About the Foundress
The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.
