Nestled in a space that feels more like a serene retreat than a medical office, Esthetic Finesse has redefined the med spa experience since opening its doors in September 2016. Founded by aesthetic nurse Diane Howard, the practice has built a loyal following with a philosophy rooted in authenticity, artistry, and individualized care.
The Vision Behind the Brand
Growing up in an entrepreneurial family, Howard always had a clear goal: to build something of her own. But it was her time working in other aesthetic practices that truly shaped her vision.
“The experience often felt too clinical,” Howard said. “I believed aesthetic treatments could feel more personal. That’s why I launched Esthetic Finesse, with a ‘less is more’ approach that enhances natural beauty without changing who you are.”
That personal touch has become a hallmark of the brand. With a keen eye for detail and an emphasis on subtle enhancement, Howard’s approach empowers clients to feel refreshed and confident, not overdone.
Expertise with a Gentle Touch
As a licensed Aesthetic RN with years of experience and advanced training from some of the industry’s leading injectors, Howard brings both skill and passion to her work. She also completes extensive ongoing certifications to stay current with the safest and most effective techniques in aesthetic medicine.
Step into Esthetic Finesse, and you’ll immediately sense the difference. The atmosphere is welcoming, intimate, and intentionally designed to put clients at ease.
“Every patient deserves an experience that’s tailored to them,” Howard said. “I created this space so people could feel both cared for and confident, like they’re investing in themselves in the most comfortable way.”
What’s in a Name?
Interestingly, the name “Esthetic Finesse” was the result of a friendly social media contest. Howard asked friends for suggestions via social media, promising a reward for the best option.
“When someone suggested ‘Esthetic Finesse,’ it just clicked. It reflects the precision and artistry of what I do. It’s about skillful, subtle results that still look completely like you,” Howard said.
A Growing Business
From the beginning, Esthetic Finesse has grown organically, thanks largely to word-of-mouth referrals from satisfied clients.
“The trust I build with my patients is everything,” Howard said. “People want results that look good in person, not just on social media. That’s why I developed my Finesse Harmony Method. It looks at the whole face and creates balance with soft, natural enhancements.”
In an industry where trends often dictate treatment, Howard stays firmly grounded in individualized care.
“Every face is different. I never take a one-size-fits-all approach,” she said. “I listen. I educate. And together, we create results that are both beautiful and believable.”
The spa’s unique location also contributes to its distinct charm, offering a one-of-a-kind environment that feels far removed from the sterile aesthetic of many med spas.
Looking Ahead
While expansion isn’t on the immediate horizon, Howard is excited to share more about her signature technique.
“Right now, my focus is on educating more people about the Finesse Harmony Method and helping them experience that ‘naturally refreshed’ result I’ve become known for,” she says.
For Howard, aesthetic medicine isn’t about chasing perfection, it’s about helping people embrace and celebrate their natural beauty.
“You deserve to feel confident in your own skin,” she says. “Aesthetic treatments aren’t about changing who you are—they’re about slowing down the maturing process and enhancing what’s already there. That’s my passion, and that’s the heart of Esthetic Finesse.” Learn more at estheticfinesse.com.
