Skincare and aesthetic treatments are no longer just for the ladies. More men than ever are walking confidently into med spas, and they’re not keeping it a secret. According to the American Society of Plastic Surgeons, the number of men seeking cosmetic procedures has jumped more than 325 percent since 1997.
Whether they’re prepping for a wedding, leveling up their confidence, or just wanting to look more refreshed, men are fully embracing beauty treatments—and doing it unapologetically.
“At Vibrant Skin Bar, we treat a lot of men and have been for quite some time,” said Kristina Cadwell, M.S., PA-C, and founder of the Phoenix-based med spa. With more than 15 years in aesthetic medicine, Cadwell has seen a shift in how men approach self-care. “They want results without downtime and want to look as good as they feel.”
So, what are men booking these days? Here’s a look at some of the top treatments.
- Botox: This injectable is a favorite for softening forehead lines and crow’s feet. “Botox is one of our biggest sellers among our male clientele,” Cadwell said. It’s fast, effective and subtle—perfect for anyone looking to polish their look without obvious signs of work.
- HydraFacials: This deep-cleansing, glow-enhancing treatment continues to be a hit with male clients. Cadwell recommends pairing a dermaplane with a HydraFacial about a week before a major event to achieve a clean, healthy glow.
- Photo Facials: Ideal for reducing sun damage and evening out skin tone, photo facials deliver quick results with minimal recovery time. This is great for guys who spend a lot of time in the sun.
- Medical-Grade Skincare: “Men like skincare to be simple,” Cadwell said. To meet that need, Vibrant Skin Bar offers a streamlined four-step blemish system and straightforward anti-aging serums that deliver results without a complicated routine.
- Jawline Filler: A defined jawline remains one of the most requested features. More men are opting for subtle contouring with dermal filler to sharpen their profiles in a natural-looking way.
- Hormone Replacement Therapy (HRT): With wellness top of mind, many men are turning to HRT to improve mood, energy, and physical performance. It’s becoming a key part of long-term health routines.
- Weight Loss Therapy: For men focused on healthy weight management, these supervised treatments support diet and exercise plans with medical-grade options that are safe and effective.
- The VAMP Salmon Sperm Facial: Yes, it’s a thing. This buzzy K-beauty treatment uses salmon sperm DNA, rich in proteins, antioxidants and nucleic acid, to improve hydration, reduce fine lines and boost overall skin tone. Vibrant Skin Bar offers a topical version, FDA-cleared and administered in a series of three monthly treatments.
The stigma around male grooming and aesthetic treatments is clearly fading. “Many of our male patients are happy to share their before-and-after photos,” Cadwell said. “They’re taking skincare and wellness seriously.”
Looking better doesn’t mean a complete lifestyle overhaul. A few smart treatments and the right guidance can go a long way in helping men feel more confident and look their best. Vibrant Skin Bar is located at 4325 E. Indian School Road, Suite 130, in Phoenix. For more information, visit vibrantskinbar.com.
