Tiësto and Laidback Luke combine forces and ask their fans to help raise money to fight AIDS with (RED)
Tiësto will match donations dollar for dollar up to $100,000 on CrowdRise
It’s a funny picture of Tiesto and Laidback Luke, but these guys mean business when it comes to fighting Aids. World AIDS Day is on December 1st and as part of the DANCE (RED), SAVE LIVES campaign that sees some of the world’s biggest dance artists unite for the first time to fight AIDS, Tiësto and Laidback Luke are asking their fans to donate to help deliver an AIDS FREE GENERATION by 2015. In six years (RED) has raised $200 million to fight AIDS with 100% of that money going to the Global Fund to Fight AIDS, Tuberculosis and Malaria, the world’s leading financier of programs to fight these three diseases.
Tiësto and Laidback Luke are asking their fans to donate on (RED)’s CrowdRise page and in addition to Tiësto’s pledge to match the first $100,000 donations dollar for dollar both artists are offering their fans unique prizes in exchange for donations to the cause. These prizes range from personal thank yous, to merchandise, meet and greets and even the chance to get entered to win a flyaway for two to see Tiësto play at New Year’s Eve in Atlantic City. To see a full list of the prizes on offer and to donate to (RED) go to www.crowdrise.com/
Speaking about the campaign, actor Edward Norton, founder of CrowdRise said: “The maestros of dance music are using technology in such a big way to fight AIDS this World AIDS Day. We set up CrowdRise to merge generosity with technology and the DANCE (RED), SAVE LIVES campaign does just that. Fans have a fun and easy way to support the cause their artist is most passionate about.”
The DANCE (RED), SAVE LIVES campaign also consists of an album featuring an exclusive collaboration between Tiësto and Bono on U2’s track, ‘Pride (In The Name Of Love)’. In addition, on World AIDS Day, Tiësto, Laidback Luke, Avicii, Calvin Harris, Martin Solveig and many more artists are livestreaming their sets from Stereosonic Melbourne 2012 to help fight AIDS. The livestream is powered by YouTube and is available on December 1st and 2nd on (RED)’s YouTube page.
For more information go to: www.joinred.com/worldaidsday
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.
(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, HEAD, Fatboy USA, FEED, Nanda Home, Bottletop, Tourneau and TOUS.
To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign.
(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund’s model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.
Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.
CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise’s custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.
In 2011 CrowdRise topped Mashable’s list of “Most Innovative Crowdfunding Platforms” and was named a “Top 25 Best Global Philanthropist” by Barron’s. CrowdRise was founded by actor and activist Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.
Thousands of charitable organizations, events, celebrities and every day donors have made CrowdRise their philanthropic base for giving back.