LG’s New Total Shoe Care Lets You Showcase & Clean Your Favorite Sneakers in a Museum-Worthy Display

Collectors of designer shoes now have an easy solution to care for and display their luxury footwear thanks to the new LG Styler ShoeCase and ShoeCare.

LG Electronics unveiled the two products that are revolutionizing the at-home shoe care experience at IFA 2022 last month. Equipped with the company’s hygiene-enhancing TrueSteam  technology, the LG Styler ShoeCare offers innovative, customized shoe management, while the LG Styler ShoeCase advances collection and storage. 

As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the Millenial and Gen Z generations, LG delivered a total shoe care and storage solution that not only allows these cherished shoes to stand out more, but also preserves the shoes’ designer look and materials over time.

Beginning with LG’s space-friendly solution for storage and showcasing, The LG Styler ShoeCase features transparent panels, interior features, such as a 360-degree rotating turntable, and modular design that makes it possible to stack up to four cases on top of one another. In addition to being a great way for shoe enthusiasts to show off their favorite pairs, the Styler ShoeCase protects precious shoes against humidity and UV light that can cause fabric discoloration. 

In terms of shoe care, LG debuted the Styler ShoeCare system, which uses the company’s proven TrueSteam technology and Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove odor. Plus, the Moving Nozzle dries out the insides of the shoes and can be effortlessly adjusted according to the height of each shoe.

The TrueSteam technology features 10 different courses so it is compatible with multiple shoe types, including leather, suede and sports footwear. On its standard course, LG’s Styler ShoeCare can refresh up to four pairs of shoes in only 37 minutes while operating at just 35 decibels. Additionally, the Dual Care System feature allows users to clean up to two shoes with different fabrics at the same time. 

To optimize the at-home shoe care experience even more for users, LG offers a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app where LG is partnering with various lifestyle brands to bring new features and functions to its shoe care appliances. 

“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” says President of LG Electronics Home Appliance & Air Solution Company Lyu Jae-cheol in a statement. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”

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