The Most Luxurious & Stylish Summer Pop-Ups of 2024

Acqua di Parma

High-fashion luxury brands are taking their exclusive experiences to new heights by setting up chic pop-up shops around the world. From Montblanc’s Wes Anderson-inspired chalet on Rodeo Drive and Chanel’s two-story boutique in Mykonos to Anya Hindmarch’s ice cream project in London and Louis Vuitton’s Saint-Tropez summertime cafe, these temporary installations take a unique spin on traditional luxury brands. Read on to discover where you can find some of this year’s chicest summer pop-ups according to the Financial Times

Acqua di Parma in Saint-Tropez 

Acqua di Parma

Where: 2-14 Blvd. Vasserot, Saint-Tropez
When: Until October 

The French designer Dorothée Meilichzon has crafted Acqua di Parma’s new boutique in Saint-Tropez. The shop is painted with bright yellow accents, an ode to the signature citrusy scent and lively spirit of Saint-Tropez. The store sells the brand’s Italian perfumes and jumbo-scented candles. A limited Acqua di Parma Pétanque set has been exclusively made for this pop-up shop location. 

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Ice Creams from Anya Hindmarch in London 

Anya Hindmarch

Where: 11 Pont St., London SW1 
When: Until August 18 

For the third year in a row, designer Anya Hindmarch embarked on their annual project to serve up unexpectedly delicious ice cream and sorbets in London’s Chelsea neighborhood. This year, there will be brand-new favorites with the return of a few fan favorites. Some of their unique flavors include Heinz baked beans, Kikkoman Soy Sauce, Maldon Sea Salt Sorbet, Sarson’s Vinegar and more. 

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Chanel in Mykonos 


Where: Chanel Boutique Mykonos, Building 4, Nammos, Mykonos 
When: Until September 30 

After Chanel’s inaugural pop-up shop in Greece last year, the brand is returning to Nammos village on the island of Mykonos with a new two-story boutique. The first floor is set to display new season handbags, shoes and the Maison’s fragrance collection. The specialty fragrance collection is called Les Eaux De Chanel and it was inspired by Gabrielle Chanel’s favorite travel destinations. Fine watches and jewelry are housed on the first floor of the pop-up location. 

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Clare Vivier on Long Island 

Clare Vivier

Where: 249A Main St., Amagansett, New York State 
When: Until September 1 

The accessory store, Clare V’s, has opened its summer shop in Amagansett. This year the store is selling a new line of checker handbags and a selection of graphic tees. 

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Dior Spa at Beverly Hills Hotel 

Dior Spa at Beverly Hills Hotel 

Where: The Beverly Hills Hotel, 9641 Sunset Blvd, Beverly Hills, Los Angeles 
When: Until 2 September 

Dior has recently taken up residence at the newly refurbished Beverly Hills Hotel spa for the summer. The Dior Spa pop-up offers guests a top-flight treatment program that is tailor-made. The Dior Spa provides facial and body treatments in addition to offering guests a top-flight holistic wellness experience. Between treatments, shoppers can browse swimsuits from the hotel’s onsite boutique or kick up their feet on the coral-pink pool loungers. 

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Jacquemus in Saint-Tropez 

Jacquemus Saint-Tropez

Where: Jacquemus boutique
When: Until October 

Simon Porte Jacquemus is going back to his French roots by supporting three separate pop-ups of his Paris-based brand in Saint-Tropez. The store includes a brasserie and serves a summery citrus-inspired menu created by We Are Ona chef Ella Aflalo and Anna Ana María Cadena. The boutique is filled with gorgeous floppy straw hats and retro ‘60s beach attire. 

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Louis Vuitton in Saint-Tropez 

Louis Vuitton

Where: Hôtel White 1921, 29 Rue François Sibilli, Saint-Tropez 
When: Until October 8 

Louis Vuitton is opening its summertime cafe in Saint-Tropez at the White 1921 Hotel with Michelin-starred chef Arnaud Donckele and pastry chef Maxime Frédéric. Pop-up guests can enjoy a one-of-a-kind patio Mediterranean meal in a beautifully furnished space with hot pink decor and special brand interior touches. In addition to enjoying signature dining, guests can shop the brand’s palm-printed swimwear, towels and totes at the boutique. 

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Montblanc’s Wes Anderson-Inspired Chalet in Los Angeles 


Where: 459 N. Rodeo Dr., Beverly Hills, Los Angeles 
When: Until July 31 

Montblanc is celebrating the 100th anniversary of the iconic Montblanc’s Meisterstück pen in cinematic style. The Los Angeles Rodeo Drive pop-up is stylized to fit the Wes Anderson aesthetic. In addition to enjoying the pop-up, guests can sign up for writing, calligraphy and cocktail classes. 

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Mytheresa x Flamingo Estate in East Hampton 

Mytheresa x Flamingo Estate

Where: 9 Railroad Avenue, East Hampton 
When: Until August 18 

The Los Angeles lifestyle brand Flamingo Estate is joining forces with Mytheresa and Porsche to create a new shopping experience in East Hampton. The pop-up used to be an auto-body shop, but now has transformed into a new space that brings together fashion and food together. 

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