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Pantone Adds Over 200 New Colors – Fashion Takes Note

Pantone, the authority of all things color, has introduced 210 completely new hues to its universal palette.

The color intelligence firm is known for its influence in driving color trends across the fashion, art and design industries. So take note – these are the colors to look out for on the runways and when selecting your next outfit.

Pantone colors on the runway. From L to R: Bottega Veneta, Miu Miu, Christopher Kane

Pantone colors on the runway. From L to R: Bottega Veneta, Miu Miu, Christopher Kane

The new shades, ranging from “exotic orange” to “zen blue,” will bring the total number to 2,310 hues in Pantone’s color system.

New shades from Pantone's Color System.

Pantone

 

Pantone discovered the new batch of colors after researching consumer preference and response to what Leatrice Eiseman, executive director of the Pantone Color Institute, calls “healthy” colors.

“The difference this time from last time is the idea of healthy colors,” Eiseman told Women’s Wear Daily. “It speaks to food and how you cook, what you are using, as well as more of the exotica, such as colors that people are understanding better now, like the orange family.”

New shades from Pantone's Color System.

Pantone

For instance, the new pink shades, like “love potion” and “pink peacock,” further embrace the attainable interest of being healthy, while the increase in blue shades, with names like “Ibiza blue” or “island paradise,” reflect how busy life can get and the need for some rest and relaxation.

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