Global real estate brokerage The Agency has released its sixth annual Red Paper, providing a comprehensive look at the forces shaping luxury real estate, affluent spending, and the global economy in 2026. Combining market intelligence, cultural insight, and consumer behavior analysis, this year’s report captures the evolving mindset of today’s high-net-worth buyer while highlighting the trends and the future of luxury living.
“Our annual Red Paper has become one of the most trusted, globally informed resources in our industry,” CEO and Founder Mauricio Umansky said. “Beyond analyzing the year’s biggest trends, the 2026 edition reveals what these shifts mean for our agents and clients, helping them anticipate change, seize opportunity, and navigate the luxury market with confidence.”
Adding a local dimension, The Agency recently introduced Frank DiMaggio as Managing Partner of its Scottsdale office. With more than $500 million in total career sales and a string of record-breaking transactions throughout Paradise Valley and Scottsdale, DiMaggio brings an unparalleled understanding of the region’s high-end real estate landscape.
“Scottsdale’s thriving luxury market, world-renowned lifestyle amenities, and stunning Sonoran Desert setting has made it a cornerstone for us, and Frank’s proven track record makes him the perfect leader to take The Agency Scottsdale to a new level,” Umansky said.
DiMaggio ranks among the top 10 producers in the industry, with annual sales exceeding $100 million in 2025. His expertise in construction, remodeling, and design offers clients a holistic approach to buying and selling luxury properties in the Scottsdale and Paradise Valley markets.
The 2026 Red Paper explores global and local market forces, from economic fluctuations and currency dynamics to shifts in buyer preferences and the rise of wellness-focused homes. It highlights how individuality, craftsmanship, and intentional living are influencing design, fashion, and real estate, while younger generations reshape luxury with an emphasis on authenticity, personalization, and social impact. The report also identifies emerging trends such as intimate yet impressive mega-mansions, high-end rental demand, and sustainability as a cornerstone of long-term investment.
“The Red Paper represents the very best of what The Agency stands for: innovation, expertise, and an unrelenting pursuit of excellence,” President Rainy Hake Austin said. “As the factors influencing global real estate continue to evolve, this report delivers clarity and perspective, synthesizing the data, trends, and insights to form a cohesive vision of where the industry is headed.”
With more than 150 offices across 14 countries, The Agency continues to expand its global and regional footprint, garnering recognition from The Financial Times, Inc. 5000, RealTrends, and Inman, while its leadership team, including Umansky, Austin, and now DiMaggio, is celebrated among the most influential figures in luxury residential real estate. Read The Agency’s Red Paper here.
