J. Crew is set to launch a lower-priced line for savvy shoppers that want the quality look without the high-end price tag.
Called J. Crew Mercantile, a source told The Wall Street Journal that the new line will feature merchandise with prices similar to J. Crew Factory, the retailer’s outlet stores.
Even though J. Crew Factory has an e-commerce shop, its brick-and-mortar stores tend to be located in outlet malls that are far away from most metropolitan areas.
According to the article, J Crew Mercantile will be located in regional urban malls in the effort to reach out to budget-conscious shoppers. This way, the brand hopes to ditch the outlet mall stigma to avoid cannibalizing their main line’s sales.
Sources say the company is already scouting retail locations and has signed a few leases.
In the meantime, keep your eyes peeled for nominal cashmere and ballet flats to come.