Phoenix and Scottsdale fashion, style, trends and beauty blog

Alford & Hoff Skincare for Men

alford-hoff-skincare

They’re young. They’re hot. They’re former jocks. They’re entrepreneurs. They’re also completely obsessed with male skincare and the forces behind Alford & Hoff, a new luxury men’s skincare line destined to shake up the male beauty industry. And no, they’re not gay. If you just did a double take on those first three lines, I totally understand.

When I was first told about Barry Alford and Jefferson Hoffman, the co-creators of the Alford & Hoff skincare line, I was more than skeptical myself. I was chatting with the PR team at Scottsdale Fashion Square’s Neiman Marcus store and was told about two gentleman who were tall, handsome (as in made the sales staff turn heads) that were former Arizona State University football players and also the founders of the newest up-and-coming men’s skincare line. Really? Sure. I had to see for myself.

On the day of my interview, I met with exactly what I was promised: two young, athletic men in suits, with undeniably great skin sitting behind a slew of skincare products in masculine brown and chrome bottles.

“We were both athletes on the football team and we were kind of those two guys that after the shower, we were putting on lotion and the whole team hated us for it,” Hoffman tells me. “The first year they were laughing at us but by the end of our junior and senior years, we’d recruited half the team. They were coming up to us in secrecy going, ‘Hey, what do you guys do for your face? What do you use for sunblock?’”

Enlisting the help of Dr. John Gross, a prominent Los Angeles plastic and cosmetic surgeon, the team set out to create a luxury skincare line for men that proved effective, based on scientific research. “We had to have a skincare line that’s about performance, about results. And how do you get that? Through science and R&D,” Hoffman says.

The main revolutionary element that was integrated into the line for its anti-aging benefits is sirtuin technology. Recent research has shown that in addition to possibly aiding degenerative diseases, sirtuins, a naturally-occurring enzyme in the body that are touted to surround and protect cells when activated, can be prompted to specifically protect the body’s skin cells.

The line rolled out in select Neiman Marcus locations in the summer 2008. In addition to the sirtuin technology, the product line also incorporates other components previously proven to combat the signs of aging like Vitamins A and C, CoQ10’s and Retin-A’s. And beyond just an array of cleansers and moisturizers that are typical in men’s beauty selections, the two also included treatments like at-home microdermabrasion, serums and eye creams that are all mainstay products for women’s skincare regimens, but not in the male beauty industry.

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The Alford & Hoff skincare line is available at Neiman Marcus.

32 Comments

  • KT says:

    oooOoo Sexy

  • Rosalinda says:

    my husband freaks out when I try to get him to care for his skin. Maybe he’ll use these manly men products

  • Taylor says:

    i love Claire

  • Dani says:

    niceeeeeeeeeeeeeee

  • Julianne says:

    My metro bf would probably like this stuff (and good for these two guys for seemingly not caring if anyone things they’re gay or not)

  • Mrs. McSteamy says:

    My husband is more worried about his hair going grey!

  • HelloLover says:

    I don’t know very many men who would spend money on skin care or take the time to use it. I’m not into “fancy” men but at least wear sunscreen. And don’t forget your ears!!

  • Kai says:

    Can women use these products?

  • Jane says:

    I think it is nice when a man takes care of his body and skin!

  • Brenda Thomas says:

    I really like their logo!

  • Claudia says:

    Don’t need the skin care. But i could use one of them…

  • Jess says:

    You right, they are cute. Ladies the men finally caught on to our secret, great skin care.

  • Ray says:

    It’s good to see that ASU education doing some good 🙂

  • Dalia says:

    I like their logo too – the packaging is definitely testosterone friendly!

  • FostersLager says:

    We could never afford for me to take up skin care because my wife spends too much money on it already!

  • concerned NM customer says:

    It concerns me that Neiman Marcus a company that takes great strides in making sure every employee goes through a drug test before being employed, but takes no time to do back ground checks on the people who hawk their goods in their store. What hypocrites we all are, Jefferson Hoffman is a felon with a background of drug trafficking just go to Maricopa.gov if you wish to investigate the matter further. Do you really think that I would purchase a skin care product from a known drug dealer?? Shame on Neiman Marcus!!

  • Yes I looked, I guess we all make mistakes, his was in 1998. I looked a little deeper, It looks like he started the Alford & Hoff Foundation which helps young kids make good choices in life. I think I need him to come talk to my son LOL Does anyone know if he does any inspirational speaking. Good for him on beeing so resiliant! I will go check out their products, heard they were good.

  • Renee says:

    I love the logo too! … Met him in Neiman Marcus, good guy, great products. If Martha Sterwart can be a felon I guess anyone can…

  • Louise says:

    Their products are like Revive, but for men. I know their products have won many awards! I am a former NM employee and had the pleasure of working with Jefferson while he made his Personal Appearance for their line. NM must have known exactly what they were doing, his inspirational story will no doubt find them a lot of great press. I’ve worked with many companies at NM, I wish they had more like Alford & Hoff.

  • concerned NM customer says:

    Hey I say give all the thugs their own skincare line! It makes sense, they have the distribution down and they are selling a product that gives people a false, fleeting sense of well being. And if your silly enough to pay $180.00 for an eye cream then you are certainly silly enough to purchase it from anyone you choose. Obviously I had more of a moral issue with Neiman Marcus than I ever did with Jefferson, but thank you for all the insight.

  • Renee says:

    Thug???!!! Have you seen what he looks like?!!!! Lol maybe Jefferson’s the one who sold the pot to Bill Clinton, Michael Phelps, & Arnold Schwarzenegger. All of whom are very good Neiman’s customers I’m sure.

  • Mcdreamy says:

    Who are you to judge? Seems like he learned his lesson … over a decade ago according to Ryan. It’s Neiman Marcus – they’ve been the most prestigious department store for 100 years, they know what they’re doing.

    P.S. Neiman’s website says the eye cream is $48

  • Tara Williams says:

    Worried about being gay? Heck, gay men always have such beautiful skin! The average hetero man should be so proud to take care of themselves as gay men do! Whomever wrote this article should be ashamed to even contemplate that in order to use skin care, you have to be gay. 🙁

  • Marlene says:

    I never said it was gay to use male skincare, the article simply says the developers of the skincare line aren’t gay because yes, that tends to be the assumption. Not that users of the line would be or else, why would I bother to promote this to men? It’s tru, the average hereo man should take care of his skin, hence the story!

  • A.M. says:

    I’m a girl, been using the entire line for a year….it’s the best skin care I’ve ever used! My skin is always glowing, it even helps with acne because of the active ingredients, and the eyecream is like topical botox! I can’t say enough great things about it for men and women : )

  • Reese says:

    I purchase a product because I liked, and because it works. I dont care about the background of the owner’s of the company. However, everyone makes mistakes.
    CONCERNED NM CUSTOMER: IF you dont like the products, dont buy them. I guess you had a relationship with Jefferson and now you are mad because he dumped you, thats why you wrote that. Only a person close to him would had that information. you should mind your own business.!!!!!!!!!!!!!!!

  • Marla says:

    Wow people, chill.

  • I comepletly agree with you. It’s nice seeing another intellectual online. 😀 By the way, if you are interested in skin care products, then you should check out Tripeptinon. It works Great. 😀

  • This is exactly what I was looking for, thanks! By the way, if you are interested in skin care products, then you should check out Tripeptinon. It works Great. 😀

  • Serren says:

    It seems like something is missing, no?

  • This post is of great help for me to identify the exact product.

  • Reading this was such a great help. It tells all the things that you need to know and what you need to do. Thanks a lot for sharing your knowledge to us.

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