Events: Arizona - Phoenix - Scottsdale

SAMM Awards Preparing to Celebrate Advertising Excellence in Valley Homebuilding Industry

Premiere gala event featuring glitzy evening of innovation, entertainment and celebration Nov. 8

Millennial comedian and Scottsdale native Michael Longfellow, the jangle pop sounds of Elvis Before Noon, southern California sensation DJ Travistē and red carpet moments captured by celebrity photographer Gary Helland will come together for an evening of celebration in honor of the Valley’s hard-working homebuilding industry as the SAMM Awards marks its premier event, from 4 – 7:30 p.m., Wednesday, Nov. 8 at the Omni Scottsdale Resort & Spa at Montelucia in Paradise Valley.

DLP Marketing is hosting the celebration that honors the Valley’s homebuilders, their marketing efforts, tenacity and success, which has fueled the Phoenix economy. “We are so proud of the people in our industry who have weathered the storm and come back to be victorious in innovation and crafting the American dream,” said DLP Marketing Founder and President Lori Anna Harrison. 

The “SAMM” in SAMM Awards stands for Sales, Advertising, Marketing and Merchandising. More than 100 nominations from local developers are being judged for excellence in categories such as Best Website, Best Print Ad, Best Social Media Campaign and Best Video. 

“Advertising has become a sophisticated art combining popular culture, cutting edge technology, filmmaking and design, and there’s such a fantastic palette of creativity in the real estate world,” said National Builder Trade-In Specialist and CEO Steve Rider. “Builders are offering innovative ways for consumers to become interactive with floorplans to modify rooms and design features. The latest and greatest involve Virtual Reality, which allows consumers the total experience via specially designed goggles. These are the must haves for new builders entering the market.” 

Jim Belfiore of Belfiore Real Estate Consulting says marketing is a challenge facing builders reaching across generations. “How do you develop homes and communities that appeal to Gen X and Baby Boomer homebuyers and also reach Millennials who want high-tech features, convenience, affordability and practicality wrapped into a stylish contemporary design in communities that cater to their experience and quality of life? It will be a fascinating evening as ideas are shared and examples displayed.”

Economists say the housing market is now five years into recovery and growing at a healthy clip as the Greater Phoenix area is ranked among the country’s leaders in job creation and population growth. “A key element of the success of the region is the real estate industry and the homebuilders who continue to assist economic growth through employment and providing homes for new residents,” said Rick Merritt, president of the economic and real estate consulting firm Elliott D. Pollack & Co.

“People are moving here for all the right reasons: the weather, work environment, job opportunities,” said Keith Mishkin, luxury real estate broker and founder of Cambridge Realty. “The SAMM Awards will be a momentous inaugural occasion to celebrate and applaud our peers in the industry who are reaching out to and preparing for the Valley’s new residents.” 

More than 20 marketing award categories will recognize top professionals in the business for their achievements. Money Radio’s Mark Asher of Southwest Wealth Strategies will serve as co-emcee with Harrison. SAMM Awards judges include Valley real estate and business leaders.

For more information about the event and tickets, visit http://SAMMAwards.com