How often have you heard a negative female stereotype, or another woman saying something negative about herself, whether it is about her appearance or something else? It’s rare to find a woman who has not talked badly about her own appearance at one point or another, or has not had someone else speak badly about her based off of a wrong female stereotype.
Over the past year, several companies have made campaigns directed towards women in hopes to cause women to view their appearance more positively or in hopes to empower women, while also promoting their own products. These campaigns have benefitted the companies, while also having a positive effect on women’s perception of themselves.
Here are three of the best campaigns empowering women from 2013:
The Fat Talk Campaign
This campaign by Special K was designed to promote women to stop using “Fat Talk”. To view this Special K campaign, watch the video featured below.
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The Dove Real Beauty Sketches
The Dove Real Beauty Sketches had a professional sketch artist draw two pictures of several women, one based off of how each woman saw herself, and one based off of how others saw her. To view the Dove Real Beauty Sketches video, watch the video featured below.
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The Pantene #WhipIt Ad
The Pantene ad urges women to fight workplace stereotypes by showing how different scenarios in the workplace affect men and women differently. To view the Pantene #WhipIt ad, watch the video featured below.
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