Foundress Fridays: Michelle Rykalsky, Director of Marketing at FOUND:RE Phoenix Hotel

Michelle Rykalsky is the Director of Marketing at FOUND:RE Phoenix Hotel, where she “bring[s] a touch of magic to every guest’s expereince.”

“From the moment they step foot in our vibrant and eclectic hotel, it is my mission to create an unforgettable journey for them. With my unwavering passion for sales and marketing, I thrive on showcasing the unique essence of FOUND:RE Phoenix Hotel. I believe that every story has the power to inspire, and I am dedicated to sharing our hotel’s story with the world. Through innovative strategies and creative campaigns, I strive to captivate our target audience and entice them to embark on their own adventure with us. Collaboration is at the heart of my approach. By working closely with our talented team, we continuously refine our sales and marketing efforts to exceed expectations. Whether it’s crafting compelling messages or developing strategic partnerships, we are united in our commitment to make every guest feel valued and cherished. In this ever-evolving industry, I embrace change as an opportunity for growth.

With a keen eye for emerging trends and a forward-thinking mindset, I ensure that FOUND:RE Phoenix Hotel stays ahead of the curve. It is my firm belief that by staying innovative and adaptable, we can continue to surprise and delight our guests time and time again. Ultimately, my role as Director of Sales and Marketing is not just about increasing revenue or filling rooms—it’s about creating extraordinary moments that touch the hearts of our guests. Together with my incredible team, I am thrilled to be part of this remarkable journey at FOUND:RE Phoenix Hotel. Come join us and let us transform your stay into an experience like no other. We can’t wait to welcome you with open arms and show you the magic that awaits!”

AZF: What is your “life motto”?
MR: “Don’t forget who you are!”

AZF: Did you always know that you wanted to go into your profession? If not, when did you realize that it was the right path right for you? 
I ventured into the world of marketing because of my passion for connecting with people, telling compelling stories, and creating meaningful experiences. Marketing and hospitality allow me to blend creativity and strategy to make a positive impact on businesses and individuals. It’s a dynamic field that challenges me to constantly learn and grow, and I find great fulfillment in using my skills to help others succeed.

AZF: How do you feel best supported?
In the dynamic world of marketing, it’s important to remember you are not alone on your journey to success. I do this by surrounding myself with a supportive network of mentors, colleagues, and resources who uplift and inspire. I embrace challenges as opportunities for growth and learning, as well as staying curious and determined, and keep pushing the boundaries of what is possible.

AZF: What motivates you to keep going amidst the challenges that come in your profession?
I view challenges as opportunities in disguise, pushing me to grow and evolve within my profession. Remember, every obstacle a person overcomes, only makes that person stronger and more resilient. Stay focused on your goals, stay positive, and trust in your abilities.

AZF: Describe your perfect Saturday morning.
Waking up feeling refreshed. Starting my day with a peaceful meditation or a rejuvenating yoga session to center my mind and body. Then, enjoying a delicious brunch at a local restaurant or taking my pup to the farmers market in the area. Overall, my perfect Saturday morning would be filled with moments of mindfulness, gratitude, and serenity.

AZF: What’s one piece of advice you’d give to someone who is just starting out in your profession?
One piece of advice I’d give to someone just starting out in my profession is to embrace learning and growth with an open heart and mind. The marketing field is dynamic and constantly evolving, so be curious, be willing to adapt, and never stop seeking new knowledge. Remember, every challenge you face is an opportunity to learn and become even better at what you do. Stay passionate, stay persistent, and believe in your ability to overcome any obstacles that come your way. Your journey may have its ups and downs, but with dedication and a positive mindset, you can achieve great things in this profession.

AZF: What excites you most about your profession?
What excites me most about my marketing profession is the opportunity to unleash creativity, connect with audiences on a meaningful level, and drive positive change through impactful campaigns. Every project presents a new challenge, a chance to innovate and inspire. It’s incredibly rewarding to see ideas come to life, resonate with people, and make a difference in the world. Marketing is not just about selling products or services; it’s about building relationships, telling stories that matter, and shaping the way we perceive the world around us. I am thrilled to be part of an industry that is constantly evolving, pushing boundaries, and sparking conversations that can lead to real transformation.

Follow the Michelle Rykalsky on Instagram and LinkedIn or visit the FOUND:RE Phoenix Hotel website for more information.

About The Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.

Every Friday AZF will spotlight a member of The Foundress and her business in the online series Foundress Fridays. Learn more about The Foundress and join the community at

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