Foundress Fridays: Jaclyn Arcuri & Laura Sweitzer, Image Consultants at Shine Image Consulting

Jaclyn Arcuri & Laura Sweitzer are image consultants at Shine Image Consulting a Scottsdale-based career and style consulting company.

“Shine is a Scottsdale-based image consulting company, offering style and career consulting. Founded by besties Jaclyn Arcuri and Laura Sweitzer, Shine is on a mission to elevate women’s holistic image, from what you wear to how you present yourself and everything in between. Jaclyn and Laura are passionate in the belief that all women deserve to SHINE!”

AZF: What is your “life motto”?
JA & LS: Just be you…there is no one else better to be! 

AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?
JA & LSWe did not! We both thought that we were committed to our lives in Corporate America. However, we both found ourselves hoping and wanting for more. There were elements of our careers that we loved, but over time, elements that certainly drained us! In 2020, we both had moments of re-evaluation that showed us a different future. We left Corporate America in 2021 with the goal of influencing more women to consider their holistic image – how to elevate their skills, communication and ultimately their style to showcase an elevated image of themselves! 

AZF: How do you feel best supported?
JA & LS: We feel best supported when we get alone time to think! We have learned that when you’re an entrepreneur, the things “to do” are never-ending. Layer on top of that, being moms and wives, the demand can be high. We both appreciate time alone to recharge and think. It keeps us grounded and focused on the right things! 

AZF: What motivates you to keep going amidst of the challenges that come with being an entrepreneur?
JA & LS: We are truly motivated by doing great, transformative work with our clients. At times, clients come to us looking for a great outfit. We can certainly do that. However, our clients quickly realize that it’s more than “just clothes”. It’s truly a transformative experience and we feel so honored to be a part of it. It makes any challenge we come across worth it. 

AZF: Describe your perfect Saturday morning.
JA & LS: Likely spoken as a true stylist… shopping online! We love leisurely mornings, with coffee and an iPad for shopping. Top off the rest of the day with a walk outside and quality time with our families and a carb-loaded dinner… Happiness in a Saturday right there! 

AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
JA & LS: We hear this often in the world of entrepreneurship, but it is so true and profound: just take action. Forgetting perfection and just taking steps forward is the most important thing. 

Follow Shine Image Consulting on Instagram and LinkedIn or visit the website for more information.

About The Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.

Every Friday AZF will spotlight a member of The Foundress and her business in the online series Foundress Fridays. Learn more about The Foundress and join the community at

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