Foundress Fridays: Elisabeth Pickle, Founding Partner of Mindful Counsel

Meet Elisabeth Pickle, founding partner of Mindful Counsel, an Arizona-based estate planning and trademark law firm providing an elevated experience to individuals, families, and entrepreneurs.

“Mindful Counsel, PLLC is a different kind of law firm who help diverse individuals, families and businesses plan for and protect everything they have and everyone they love through estate planning, family trusts, business formation, succession planning and exit strategy, preservation of intellectual property such as trademarks, copyrights, patents, guardianship planning for children, and health care directives.”

AZF: What is your “life motto”?
EP: Embrace the journey.” I will never forget one of my favorite fitness coaches would say to me “embrace the suck” while I was down on my knees in a puddle of sweat and tears. This mantra really helped to shift my mindset during tough physical conditioning but it applies to life and running a business as well. It is so important to enjoy the process of achieving goals rather than just focusing on the end result. Because the truth is, we may never see the end result. All we have is the present moment. Be here now!

AZF: Did you always know that you wanted to be entrepreneur? If not, when did you realize that it was the right path right for you?
EP: No. It wasn’t until I became very disillusioned with “Big Law” that I decided to forge a new path and pursue “mindfulness” in the law. It’s been incredibly liberating breaking free from the constraints of traditional expectations and forging my own path. I’ve had the opportunity to redefine success on my terms while embracing my unique skills, passions, and values along the way.

AZF: How do you feel best supported?
EP: I love my lawyers! And I have the good fortune to have a lot of them in my circle. From coaches to colleagues and friends, I know that I can pick up the phone or send a text and any one of them would instantaneously drop what they are doing to help me with my personal or professional issues. There is no better security system than that.

AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?
EP: Freedom, autonomy, and the relationships I build along the way. To me, one of the most appealing aspects of entrepreneurship is the freedom and autonomy it provides. I have the flexibility to make decisions, set my own schedule, and pursue my vision without being confined to rigid corporate structures. It’s allowed me to shape my business according to my values, passions, and goals. And I’ll never forget those clients and colleagues who have supported me along the way. I certainly haven’t built this all on my own!

AZF: Describe your perfect Saturday morning.
EP: I’m a simple girl from Maine. A long desert hike followed by brunch and shopping in Scottsdale will do quite nicely, thank you.

AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
EP: May I offer two of the most important? Stay agile and adapt. Be prepared to pivot and adapt as needed. Your business will constantly evolve, so stay agile, embrace change, and be willing to adjust your strategies based on feedback and various trends in technology and marketing. Maybe more important is take care of yourself! Don’t forget to prioritize your well-being. Balance work with self-care, maintain a healthy lifestyle, and seek support when needed. Your physical and mental well-being are essential for sustainable success as an entrepreneur.

AZF: What excites you most about being an entrepreneur?
EP: There are so many things about entrepreneurship that light me up but I think it’s the consistent need for creativity and innovation. Every day brings a new challenge that sparks creativity and pushes me to think outside the box. Whether it’s finding innovative ways to market our products and services, solving operational issues, or developing unique strategies for clients’ legal planning, entrepreneurship fuels my creativity and encourages me to explore unconventional ideas. This continuous learning process keeps me engaged and motivated to improve both personally and professionally.

Follow the Mindful Counsel on Instagram and visit their website for more information.

About the Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.

Every Friday AZF will spotlight a member of The Foundress and her business in the online series Foundress Fridays. Learn more about The Foundress and join the community at

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