Foundress Fridays: Caprice Perry, Communications Strategist for Caprice Perry Consulting

Meet Caprice Perry, communications strategist for Caprice Perry Consulting, providing strategic direction for brands and helping solve communication-related challenges.

“I help leaders create remarkable brand experiences. Whether I’m teasing out a brand’s positioning, defining messaging, overseeing creative or fine tuning copy, I help create clarity and strengthen an organization’s communications. Each project differs, and I appreciate the opportunity to contribute to passionate teams as an advisor or fractional communication strategist.”

AZF: What is your “life motto?”
CP: A theme I’ve come to embrace is – prioritize what brings you joy. Life gets a whole lot better, for myself and those around me, when I focus on what brings joy.

AZF: Did you always know that you wanted to be entrepreneur? If not, when did you realize that it was the right path right for you?
CP: I never had a grand plan to become an entrepreneur, and there was no single moment of realization. Some days, it feels more like entrepreneurship chose me! Looking back though, I realize that I was a serial entrepreneur as a kid. I created and sold handmade stationery, pet products, jewelry, baked goods, a family newsletter… I even charged my parents for massage services and tickets to exclusive at-home dance performances set to Rolling Stones songs. (That last one still makes me laugh!)

AZF: How do you feel best supported?
CP: I’ve learned how important it is to be in community. A dose of inspiration, encouragement or insight will surface through conversations and experiences – whether with fellow business leaders or family and friends.

AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur? 
CP: The beauty and pleasures of life light me up, so I intentionally carve out time to engage with all the richness that surrounds me. One day, it could be the luxury of sitting in the park in the middle of a workday. Another, it may be deeply enjoying listening to a new album or savoring a conversation with a friend. The list goes on… but ultimately that appreciation of life itself keeps me motivated.

AZF: Describe your perfect Saturday morning.
CP: You’ll find me at the farmers market! For many years, I’ve enjoyed sharing this Saturday morning ritual with my mom. I treasure getting to stroll outdoors for the freshest ingredients and connect with my local community.

AZF: What’s one piece of advice you’d give to a young entrepreneur who is just starting out?
CP: While you can learn much from others, no one else holds all the answers. Learn to cultivate the wisdom within, and know that there is no right or perfect path you need to find to proceed.

AZF: What excites you most about being an entrepreneur?
CP: I love getting to write my own job description. The rich sense of freedom and creativity is a gift.

Follow the Caprice Perry Consulting on Instagram and visit their website for more information.

About the Foundress

The Foundress is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.

Every Friday AZF will spotlight a member of The Foundress and her business in the online series Foundress Fridays. Learn more about The Foundress and join the community at

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