Trendsetter to Know: Sydney Herring of Crumbl Cookies

Name: Sydney Herring

Title: Franchise Owner of Crumbl Cookies Norterra


Instagram: @Crumblcookies @sydthekidherring 

Age: 28

Married/Single: Married

Kids: 2

City you live in: Glendale

My day is like…a wild card. It usually involves a workout, morning snuggles with my boys, parks, errands, baking, work calls, cleaning, cooking, and a few other things tossed into that mix. 

I was born…in Boise, Idaho

My favorite thing about Arizona…The Winters and the amazing food scene!

I’m listening to… food network channel

My family…is my motivation for everything that I do

If I could have dinner with anyone, it would be… Oh man. This is a hard one. Maybe Ben and Jerry from Ben and Jerry’s Ice cream? I just have so many questions and want to pick their brain. 

One thing I cannot live without…is my nightly treat when my kids go to bed. It is my “me time”. 

When I was younger, I wanted to be… a pastry chef. I’m on the right track. 😉

I’m inspired by…Those who have the confidence to fail and try and try again! It’s that type of drive that influences so many. 

The one person who motivates me is…my husband Brandon. He is constantly pushing me out of my comfort zone and reassuring me that I can do whatever I commit to. He is a big reason why I got involved with Crumbl Cookies!

If I could change anything in the world, it would be…the way that individuals view themselves. If everyone believed in themselves like the way they believe in others, we could do some incredible things. 

The perfect day would be…a day without any stress. All responsibilities would be put on hold. I would be with my little family eating pastries, treats, and yummy breads. Playing in the sun and exploring a new place. We would come home to a clean house and the kids would go to bed early and sleep through the night. Too much?  

My first job was…a kennel technician at a vet hospital. It did not last long once I saw all of the sick animals.

My favorite escape…reading recipe books or going to new bakeries!

My life…is the best type of busy. I’m pretty lucky to be surrounded by my two loves of raising a family and baking.

I’m currently working on… finding the best cinnamon roll in the west valley. Any recommendations??

Always… sample ice cream flavors at an ice cream shop. 

Never… go to bed without something sweet. Treat yourself! 

Favorite Quote… ”A messy kitchen is a happy kitchen.” 

Biggest Dream… attend pastry school in Europe!

My Pet Peeve(s)… dried fruit in desserts! It just should not be a thing. 

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