Trendsetter to Know: Lindsey Grohoski, Founder of Daydreamer Social

Name: Lindsey Grohoski 

Facebook: @daydreamersocial

Instagram: @daydreamersocial


Age: 26

Title: Owner / Founder / Visionary

Married/Single: In a relationship

Kids: not yet! 

City you live in: Scottsdale, AZ 

A typical day in my life includes… getting up and immediately checking emails and client Instagram messages/comments, getting ready for the day, running a few errands, working on content for clients and bigger projects, sharing client stories, either making or posting reels/tiktoks, engaging with followers then making dinner for my boyfriend & I and watching tv and finishing the day reading in bed.

I was born… in Michigan but moved to AZ when I was 9

My favorite thing about Arizona… the fact that you can be in the city and 2 hours later you’re up north!

I’m listening to… normally I’m listening to a chill vibes type of playlist on Spotify but I also love listening to podcasts. Weekly, I listen to ‘Gals on the Go’ and then ‘Match Made in Manhattan’.

My family… is extremely important to me and both my parents have taught me so much that I use each day as I run my business

If I could have dinner with anyone, it would be… Reese Witherspoon, that’s easy! I’ve loved her as an actress but it’s been really fun seeing her turn Reese’s Bookclub into a larger brand along with Hello Sunshine. If I could pick another person, it would be Kendra Scott! 

One thing I cannot live without… books! I know that’s kind of cheating since it’s technically more than 1 item but reading is my happy place and I couldn’t live without reading.

When I was younger, I wanted to be… a lot of things, of course, but the two main things were a Lawyer or a Sign Language Interpreter 

I’m inspired by… the women business owners that I’ve met and become friends with over the years! 

The one person who motivates me is… it’s probably cheesy, but my boyfriend! He’s always there to listen to me every single day as I talk about everything in my business but also helps me work through ideas I have and how I can be improving! 

If I could change anything in the world, it would be… the negativity people share when it comes to their opinions of other people/brands/businesses/etc. I swear, I see negative things on social media all the time and I just wish it didn’t exist.

The perfect day would be… waking up and having brunch with my boyfriend, going to target & a local bookstore (barnes and noble works too!) and then reading a bit, taking our pup to the dog park or on a walk and then grabbing take out and watching tv at home! 

My first job was… a dressing room attendant at a high end clothing store, Scottsdale Jean Company. My mom actually worked there during the week and got me a job working on the weekend folding clothes and keeping the store organized! To this day, I still fold jeans the same way I did when I worked there. 

My favorite escape… reading! Whenever I’m stressed or have had a rough day, picking up a book always helps 

My life… is incredible and I’m so blessed to have the life I do.

I’m currently working on… consistently improving my business in all aspects with the goal to bring on a team member sometime in 2023! 

Always… believe in yourself, even when you’re having a rough day or week

Never… give up on something if you truly feel pulled in that direction

Favorite Quote… ‘She believed she could so she did’…I’ve used this quote since college and still love it! 

Biggest Dream… to have a full agency with an incredible team helping brands transform their social media and creative marketing! 

My Pet Peeve(s)… hearing people chew and mess with wrappers at a movie theater (especially when the movie gets quiet)…it’s completely unavoidable but makes me cringe 

Bio-on yourself/company: I am the owner & founder of Daydreamer Social, a boutique social media agency specializing in social media & content creation for fashion, lifestyle + beauty brands. I’ve been in social media for 7 years but have had my own business for 2 years this December!  

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